Print.IT Reseller - issue 80

COVER STORY PRINTITRESELLER.UK 27 reopen society, print will play a critical role in helping businesses attract guests and customers, promote safety, and compliance with government guidelines. “The C650 provides professional print quality on demand. As well as everyday business documents, the C650 is ideal for printing bespoke promotional materials and collateral, including wipe-clean or single use menus, QR code table stickers for low-touch table service, signage, loyalty cards and vouchers, freestanding and hanging banners, as well as floor and window stickers to promote social distancing and so much more,” he said. “Furthermore, the ability to print on UV- resistant, tear-resistant and waterproof materials, gives businesses complete flexibility to print what they need, when they need it.” Added value In addition to an extended three-year warranty on product registration, as part of its ‘Adapt Today’ campaign, OKI is offering a complimentary Business Agility pack* with the purchase of a C650 and a set of CMYK toners. Available until June 30 2021, the pack also includes a six-month subscription to The Design Hub OKI’s user-friendly creative platform powered by Shoppa, which empowers businesses to produce professional quality, fully personalised visual communications and marketing collateral in-house, and ABBYY FineScanner Premium, the first AI-powered smart mobile scanner for scanning paper documents and getting perfect digital copies to print and store. This adds scanning capabilities to the C650, removing the need for a separate desktop scanner or MFP which would take up valuable space. www.oki.com/eu also printing with ease on media from as light as 60gsm up to 256gsm and from B8 (62 x 88mm) up to 1.32m long. Reliability was a key area of focus in the C650’s development. Durable components ensure reliability long into the future and the extensive use of high value componentry in place of plastic, makes it one of the most robust printers in its class. Its very long life and high duty cycle are supported with separate toners and long life drums to ensure the maximum usage of all consumables. The C650 keeps printing and printing, making it ideal for organisations printing large quantities of colour documents. Plus, with running costs designed for heavy use, the C650 makes high volume, high quality colour printing inexpensive and highly efficient. Opening up opportunity “Business in the retail and hospitality sectors in particular have been hit hard during the pandemic. They have had to invest heavily to ensure premises are COVID-secure prior to re-opening and many have had to turn to third-party print providers to produce printed collateral to communicate key messaging to staff and customers, all of which has come at a cost,”Webster explained, adding: “Outsourcing print has often been the preferred route as companies are concerned that a printer with the media handling and professional quality capabilities they need will take up too much premium space and are difficult to operate. The C650 addresses these concerns, making printing in-house viable for businesses where space, reliability, media flexibility, print quality and ease of use are paramount.” Webster argues that as we come out of Lockdown 3.0 and slowly begin to C650 Key features at a glance A4 print speed 35 ppm colour/mono Resolution 1200 x 1200 dpi Enhancements Auto Color Balance, Photo Enhance via Driver (Windows PCL6 driver only) Time to first print 6.5 seconds colour/mono Warm up time ≤ 20 seconds from power on ≤ 11 seconds from power save Connectivity Standard: 10/100/1000 Base Ethernet, USB 2.0 Device, USB 2.0 Host x 1, NFC4 Optional: Wireless 802.11abgn Paper capacity Tray 1: 250 sheets of 80gsm Multi-purpose tray: 100 sheets of 80gsm Paper capacity optional trays Tray 2: 530 sheets of 80gsm Tray 3: 530 sheets of 80gsm Tray 4: 530 sheets of 80gsm Maximum paper capacity 1,940 sheets of 80gsm Paper weight Tray 1: 60 to 256gsm Tray 2/3/4: 64 to 176gsm Multi-purpose tray: 60 to 256gsm Duplex Standard Paper output 150 sheets face down, 100 sheets face up, 80gsm Memory 1GB RAM; 3GB eMMC Power consumption Typical: 840W Max: 1150W Idle: 20W Power Save: <14W Deep Sleep: <1.1W Auto-Off: <0.15W Noise level Operating: 54dB(A) or less Standby: 32dB(A) or less Power save: Inaudible Duty cycle Maximum: 100,000 pages/month Average: 8,000 pages/month *Terms & Conditions apply