Print.IT Reseller - issue 78

01732 759725 44 VOX POP be significant opportunities for upgrades as businesses begin to take stock of how their remote workers are operating in reality. To fully capitalise, it will all be about your ability to serve this new landscape. Waiting for things to go back to how they were at the start of the year is likely to cost dearly. The quick re-design, re-position and re-purposing of what you do and how you do it will ensure you keep revenues flowing in 2021. www.brother.co.uk Debbie Callaghan, Marketing Manager , RISO UK RISO has always recognised that a partner programme that delivers success for all involved is key to business. It’s why two years ago we introduced a tier-based programme that sees partners given additional sales, marketing and technical support in line with the particular tier they are on. It’s proved to be an attractive option for our partners, who have worked with us to grow their own success. It is important for that ethos to continue into the future for the print industry to thrive against a somewhat uncertain economic backdrop. We believe that the public sector will play a fundamental role in the resurgence of print over the coming months. From healthcare to education and from central government to local authorities, print is an essential method of communication, now more than ever, with direct mail playing a major part in everyday operations. In fact, during the last few months, vital messaging has been communicated by central government through direct mailings, as the best way to ensure it was received by all households. Also it is a known fact that messages resonate better and are more effective visually when printed, and also many people either prefer print or do not have access to the internet or to a printer. Potential partners have foreseen this trend and many have recently contacted RISO, attracted by our product offering, our unique partner programme and support, and our proven expertise working with public sector organisations. The public sector is being forced to further examine areas for cost savings and they must justify more than ever a spend on printed materials, no matter how intrinsic they are to the overall marketing and communications mix. This is where RISO’s unique cold inkjet print technology really comes into its own. With the lowest running costs on the market, award winning reliability and fast speeds of up to 160 ppm, the RISO ComColor range of printers gives our partners access to print solutions that help expand their revenue opportunities. Our bespoke approach in terms of delivering savings across total cost of ownership makes for a compelling proposition, and one that partners can really get behind and sell into their own customers. RISO gives print managers and procurement teams the evidence that they need to show that print does not have to be on expensive paper and that there is an alternative to costly outsourcing. Indeed, the versatility of a RISO printer such as the ComColor to meet the needs of online meetings. Subscription and service models will change how businesses equip their people. More firms will want to subscribe for their devices, while large managed print service contracts will need to cater for a new geographical spread of fleets, leading to more asset tracking and remote management – the concept of centralised print standing aside for distributed print in smaller internal workgroups or thousands of homes. Employers will have a big responsibility to ensure the home office set ups of their people are fully risk assessed, which may well lead to a boom in demand for all manner of accessories, such as laptop and monitor risers, to prevent the potential aches, strains and pains of poor working posture. Social isolation is a growing problem that remote workers experience and the re-configuration of the office headquarters is already being thought about to facilitate catch-ups between colleagues, which people will want as a pay-off if they are to invest in a commute. In a future world of hybrid working, the transition from home to the workplace will be about making sure the technology is seamless and the design lends itself to facilitating the casual conversations that underpin culture. Within all this movement, there will ...continued Debbie Callaghan Martin Fairman