Print.IT Reseller - issue 71
01732 759725 VOX POP 46 “Vendors in the print market are well aware of the importance of sustainability. For example, increasing the length of warranty on printers encourages the device to be kept for longer periods – five years isn’t uncommon and Lexmark have been suggesting even seven as a possibility. Manufacturing is also benefitting from innovative technology. For example, Kyocera uses a unique ceramic technology. Their long-life image drum technology means that for some products, toner is the only consumable that needs to be changed throughout the life of the machine. This reduces the total cost of ownership/running costs. The toner cartridges contain as few as eight parts and are 100 per cent recyclable once the toner is used. Over 99 per cent of the total plastic can be recycled. Equally Epson has been at the forefront of advancing environmental initiatives. “Exertis offers resellers products, solutions and services from a range of manufacturers that not only offer great printing solutions but also lead the way in sustainability.” www.exertis.co.uk Trevor Northfield, National Operations Director, Sharp Business Systems UK “We have made sure to embed CSR across the whole of Sharp UK and drive many local and national initiatives. Our team are highly motivated by environmental conservation as well as activities to support charities across the country and within the areas in which we operate. “Our customers – both current and prospective – are also increasingly concerned about using sustainable services and partnering with companies that have a proven track record. As the impact we have on the environment grows in importance, our customers are insisting on environmentally sustainable products and services that aim to reduce energy consumption. Our team at Sharp is determined to match these growing trends and offer sustainable services. “The business we pitch for invariably incorporate a points system that includes a sustainability section, or at least this a major consideration for customers. Trends over the past few years have led to deficiency in this area potentially being the difference in securing a sale. “Aside from encouraging our customers to print double-sided and recycle our cartridges at every opportunity, we also point out that many of our products have in-built functions that conserve energy. For example, our digital signage solutions have a low power mode that is employed automatically when inactive for a long time – some products also have movement sensors that wake the device when a user approaches, ensuring there is no loss of functionality. “A highlight of our environmentally friendly products is the Skywell, an atmospheric water generator. This functions as a water cooler that collects moisture from particles in the atmosphere and converts them to drinkable water. Skywell is a great way for businesses to save money and demonstrate their sustainability drive. Cutting back on deliveries of plastic bottled water ultimately reduces the amount of plastic in circulation and demonstrates that there are other options for businesses that are serious about green initiatives.” www.sharp.co.uk Sustainability climbs the corporate agenda part two will run next issue. environmental record negatively impact the supply chain and are likely to be replaced by a greener competitor. “End-users will expect their channel partners, as their trusted advisors, to provide technology from vendors that provide solutions that are environmentally friendly, reduce energy consumption and lower carbon emissions. Providing sustainability reports are likely to play an increasingly important role in tenders for projects. “Exertis can help resellers to offer a managed print service that both manages print and stores electronic documents. With the Epson Print365 proposition, we provide a simple solution for resellers that want to offer their customers cost-effective, peace of mind printing and support within a fixed, all-inclusive, monthly fee. This is a great opportunity for a reseller to provide a print solution for any size of company that wants a combination of great printing but low energy consumption, taking advantage of Epson’s renowned stance on sustainability. “Of course, for all companies, including our own, going totally paperless isn’t a realistic proposition. However, whilst digitisation and electronic document workflows can be implemented, it’s also important to encourage sustainable habits from employees to eliminate waste. That can be aided by adopting solutions such as PaperCut software which can support the green objective by setting print rules to use less paper such as duplex as standard, only print when jobs are released at the printer, and auto delete if not released, as well as redirecting printing to the most cost-effective device and controlling access to colour. ...continued... Al Coyne Trevor Northfield Vendors in the print market are well aware of the importance of sustainability. For example, increasing the length of warranty on printers encourages the device to be kept for longer periods
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