PrintIT Reseller - issue 65

INTERVIEW PRINT IT RESELLER.UK 27 One thing that acquisitions bring is another portfolio of products that you can cross sell to your customer base way that the majority of businesses have worked and made decisions on buying things like laptops, mobile phones and PCs. Generally, customers like it, but we’re finding that they may have just made or are halfway through a current deal and obviously need to sweat the asset cost for another two years before they can make any decisions. So we’re picking up piecemeal wins at the moment, for example customers who have hired a few more people are trying the concept out, with a smaller number of products. “That said I think there’s a huge opportunity in the public sector, where budgets continue to get smaller, DaaS could help government agencies achieve a huge technical leap forward, without having to spend capital upfront. For us, it’s about getting the message out there and at the moment that’s what we are focusing on.” PITR: What’s your take on the current market? CH: “There’s a lot of uncertainty, largely because of Brexit. Everyone has to work harder and smarter, just to stand still. “On the other hand, with new technology innovations, things are rapidly changing in our marketplace, in our sector in particular. I think most customers, either existing or new, really have an appetite to know how these can help them. You have to work harder and develop something from nothing because of that uncertainty, but on the other hand emerging technologies such as VR and AI, gives you the opportunity to have some really good conversations. Overall, the market is tough, but it’s also exciting!” PITR: 30 years in business, that’s something to shout about. What do you have planned to celebrate? CH: “We’re doing quite a lot. From a business perspective, we want to embrace new technologies and innovate, to show customers how they can leverage new opportunities in their businesses. So we’re offering clients complimentary document audits and assessments, as well as workflow assessments. We’re offering our customers these assessments so they can understand why we’re changing as a business. “We’ve also got some events planned for November and January. We will have a panel of experts talking about new technology, AI, DaaS and all these wonderful things that people want to learn about, so that’s going to be exciting. “We will also be doing much more with our charity partners. We’re quite busy on the charity/community projects over the next 12-15 months. For example, I’m doing the 75th anniversary D-Day landing memorial cycle ride – which is 300 kilometres in three days across the landing sites, on behalf of SSAFA, the Armed Forces charity. “This year we’ve picked a local charity Geraint Richard’s Trust which is raising awareness, while supporting the rehabilitation treatment for Geraint Richards following a near-fatal asthma attack at the aged of 11 years old. We think it’s a great trust that does a lot of good work to raise awareness to schools, parents and clubs to show that asthma can be dangerous if left untreated. We also work with Ysgol Ty Coch (see box out), Woody’s Lodge who provide an inviting meeting space for veterans of the armed forces, emergency services and reservists to re-engage with life, their families and their communities. “Next year we’re doing our own challenge, climbing the Three Welsh peaks and cycling between them. That’s for the NSPCC Cymru, Woody’s Lodge, and Tenovus Cancer Care. We are also celebrating with our 31 staff, we have had a summer boat trip and we have a family picnic planned in Cardiff, for staff and customer families. There is a lot going on – business is good!” www.pinnaclecos.co.uk Charity golf tournament Pinnacle welcomed customers, partners and generous supporters to its annual golf tournament at The Vale Resort in June and raised £4,623 for Ysgol Ty Coch, a 3-19 maintained special school in Tonteg, Pontypridd. Head Teacher David Jenkins said: “We are completely overwhelmed by the support we have received from Pinnacle and all other companies/people who supported the annual golf day. The £4,623 will be put to exceptional use. We are currently trying to install a new sensory/immersion room. The room has interactive walls and floors, sensory lighting and smells, state of the art audio and visual equipment all of which can be controlled by pupils regardless of their physical difficulties.” CEO Clive Hamilton added: “The support we received for this year’s event was phenomenal! From players to sponsors and on the day assistance from Ysgol Ty Coch and The Vale Resort. Without the continued support and enthusiasm for our charity events, we would not be able to facilitate such a fantastic fundraising event and we look forward to a bigger and better golf day next year!” The company is already in the planning stages for next year’s event which will be held on June 18. Clive Hamilton

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