Print.IT Reseller - issue 54

PRINT.IT RESELLER : SPECIAL REPORT SR government regulations. To reduce production costs, many non-genuine supplies are mixed with cheaper chemicals which are harmful to handle or inhale. This is a major health and safety risk for end users, as non-genuine cartridges also often leak. In recent testing by Buyers Lab , multiple aftermarket cartridges experienced toner leakage during shipment and while printing, with 8 out of 10 leaking on arrival. Brother cartridges, on the otherhand, did not leak at all. 4 Security & protection Security is a primary concern for many businesses, with the Quocirca PRINT 2025 report revealing that 84% of firms see security being a top priority from now until 2025. It’s common for third party supplies to leave an overlay of the previous print run in the form of a residue on the printer rollers. This could have damaging consequences if sensitive information passes from one user to the next and falls into the wrong hands. Brother Genuine Supplies are developed to protect the print integrity as much as possible. Our cartridges meet ISO11798, which covers the permanence and durability of ink, ensuring The Quocirca PRINT 2025 report revealled that 84% of firms see security being a top priority from now until 2025 Global Market Insight Study The futureofprint in thedigitalworkplace Executive Summary www.print2025.com Evolution or revolution? our printouts remain intact after exposure to water, light, handling and storage. 5 Consistent quality Brother ink and toner cartridges are specifically formulated to limit the risk of smudges and smears. We use colour management technology to deliver a brilliant colour range and consistent colour reproduction from first page to last. This is key for a company’s brand identity, as any logos appear the same across all outputs. Brother Genuine Supplies are designed and tested by the same engineers that manufacture our hardware, meaning together they are built to work in the most efficient way. They undergo rigorous testing and development to ensure they always produce the best quality printouts and a consistent yield. 01732 759725