Print.IT Reseller - issue 54

PRINT.IT RESELLER : SPECIAL REPORT SR 1 Reduced downtime & costs Third-party toner poses one of the greatest risks when it comes to reduced costs and downtime, as it can inflict damage to the printer drum and the fuser. Replacing a drum can cost around £100, and having to exchange a fuser will cost almost as much as buying a whole new printer. However, considerations should extend beyond just the cost of replacing hardware, as the downtime could have a far greater impact upon overall business productivity, leading to many lost working hours. Downtime is a word that no business wants to hear, whether it’s the internet, phone-lines or printers. Each one of these can quickly have a negative impact on the bottom line. Five benefits of genuine supplies that leave customers wanting more Supplies designed by the same team of engineers as their hardware will work better than counterfeit or third-party alternatives, minimising the risk of faults or failure. This helps to reduce potential downtime and supports better business efficiencies. 2 Warranty protection When using Brother Genuine Supplies, there’s no risk of impacting the printer warranty. If third-party supplies are used and any hardware faults can be attributed to using third-party supplies, it could result in end users being charged for the repairs as the warranty is void. IT departments may install a fleet of printers expecting them to Downtime is a word that no business wants to hear, whether it’s the internet, phone-lines or printers PRINT IT RESELLER.UK 3rd party inks can cause unforseen damage last between three to five years. If they are damaged as result of third party cartridges, the unexpected cost of replacement could come as a nasty surprise. Not only could the unbudgeted expenditure impact on business operations, but it could damage the relationship between reseller and end user if they haven’t been warned of the risks of using third party consumables. 3 Health & safety At Brother, we adhere to the highest industry and ethical standards. All Brother Genuine Supplies are produced in a safe, clean environment and comply with