01732 759725 42 customers added confidence that our claims stand up to scrutiny. This sits within our wider sustainability framework, including science-based targets to reduce Scope 1 and 2 CO₂ emissions by 65% by 2030, underpinned by strict environmental and ethical requirements across our supply chain. Stuart Miller, Partner Channel Director, Canon UK & Ireland: We’re continuously assessing our product and service offering to ensure we can support customers meet their specific sustainability goals. To demonstrate progress, and increasingly to prove compliance with environmental regulations, customers require credible and traceable data from their suppliers, which means going beyond cutting-edge We apply a rigorous, data-driven approach, because what gets measured gets managed. We have embedded data integrity and third-party verification across our products’ lifecycle and our climate targets are validated by the Science Based Targets initiative. Additionally, our methodologies align to ISO lifecycle assessment standards and Xerox’s Verified Carbon Neutrality Service - developed to ISO 14068 and verified by a third-party - empowers partners and clients to credibly claim carbon neutral print services through measurement, reduction, and offsetting carbon emissions. This service helps them reference comparable, auditable metrics in tenders, ESG disclosures and Scope 3 reporting. To provide our partners and clients with decision-ready environmental data, we’re focusing on services around real-time carbon visibility, such as the Xerox MPS Advanced Analytics and lifecycle carbon emissions dashboard as well as Lexmark’s carbon calculator CO2mpute. Our circular activities are independently validated by leading global eco‑labels, including ENERGY STAR and Blue Angel certification, and EPEAT registration for both Xerox and Lexmark branded products. Both companies achieved ENERGY STAR Partner of the Year (Sustained Excellence) and EcoVadis (Platinum Lexmark, Silver Xerox) recognition. These labels and recognitions enable partners and customers to confidently position our devices and solutions with a strong sustainability value proposition, augmenting their own circularity credibility and mitigating greenwashing concerns. Louise Marshall, Director of ESG and Organisational Development, Brother UK: When it comes to sustainability, customers want data they can rely on – and they want to understand where that data comes from. At Brother, we focus on transparency first: clearly measuring and communicating the environmental impact of our products across their full lifecycle. That transparency builds credibility, which is then independently validated through third-party certifications such as Blue Angel, Nordic Swan and EPEAT. These certifications assess not just environmental impact, but also product quality, durability and responsible manufacturing, giving increasing the proportion of recycled plastics in our devices, to introducing low-melt toners and energy-saving features in new launches. Initiatives like Eco-Vision 2050 guide our approach across the business, from optimising energy efficiency in our factories to reducing waste throughout our operations. These efforts, combined with the latest insights shared at events like Inspire, demonstrate our commitment to providing solutions that are both technologically advanced and environmentally responsible. James Hosking, Sales Director, DSales: We’ve seen a big shift toward customers wanting verified, transparent environmental data, not marketing claims. Develop dealers have access to full, credible lifecycle data to help them meet procurement demands and build trust. We already exceed environmental standards, being totally transparent in everything we do here is how we differentiate from the competition. This is our 20th year in business and we are working toward carbon neutrality which shows how serious we are about sustainability and the environment. Andy Muskett, Director UK Channel Partners, Xerox: Partners and clients now expect print OEMs to provide transparent, independently verified, and decision-ready environmental data, not just unsubstantiated claims. Xerox leads with credible measurement frameworks, ISO-aligned methods, and sciencebased targets so partners and clients can act on facts and report progress with confidence. VOX POP …continued James Hosking Louise Marshall Stuart Miller
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