01732 759725 40 Transparency also extends to the physical workspace. We are increasingly highlighting the human side of environmental data, such as the zeroozone emissions from our printers. In an era where indoor air quality is a key part of corporate social responsibility, being able to provide independent verified data that our devices do not emit ozone emissions is a major competitive differentiator. For us, positioning is now about providing a verifiable path and solution to sustainability rather than just a product. Kerry Rush, Product Marketing Manager, Sharp UK: Evolving client expectations, particularly around environmental data, are reshaping how we present our products and services. Our strategy is now guided by the demand for innovative solutions, enhanced capabilities, and agile business models that address the dynamic requirements of today’s workplace. Building on a strong and ongoing commitment to supporting businesses, we recognise that our clients now seek more than just products; they want a technology partner who truly understands their objectives and can deliver solutions to help them achieve their goals. This commitment forms the core of our client value proposition, where we actively listen, gain insight into their workflows, and deliver services tailored to their specific needs. Clients also expect a partner delivers on sustainability as part of their overall proposition. That’s why we’re embedding environmental responsibility directly into our product innovations – from relied on riding the wave of legacy laser printing, despite its high energy consumption, high intervention, and complex hardware and consumables. It’s also why Epson created the Optimisation Report, so that companies could calculate savings in heat-free inkjet when converting from equivalent laser devices. Epson recognises now as it has for years the growing accountability for sustainability and has proactively met changing customer expectations. Matthew Hayman, Head of Governance & Standards, Kyocera Document Solutions UK: As ESG becomes more of a priority, many of our customers are taking a far greater interest in how our 100% carbon mitigation model can assist with their sustainable procurement goals, which ranges from how we measure our carbon footprint through to the calculations of the lifetime emissions of our hardware and consumables. This increased focus is a key consideration by Kyocera as we continue to take steps to support our customers, partners and end-users. This includes third-party validation of our emissions, clearer messaging, and more transparent information on our product lifecycle and projects we support as part of our net zero strategy. As with most businesses, we continue to grow and develop whilst we continue our maturity journey. This includes evolving to changes in regulation and industry best practice. Tatsuo Murakami, Managing Director, RISO UK: We’ve observed a fundamental shift where green is no longer a buzzword or a nice to have, but a genuine and essential requirement. Customers are moving away from vague claims and toward verified data and certified accreditations. Although this doesn’t represent a dramatic change in how we market our products, as we have always had strong green credentials, we have noticed a significant shift in how consumers are procuring their printing equipment. Because RISO ComColors use our heatless ForceJet Inkjet technology, we lead with the data that matters most to modern ESG reporting: energy consumption. By providing transparent comparisons showing that our devices can consume up to 91% less energy than traditional heat-intensive toner alternatives, we empower our customers to report credible Scope 2 emission reductions. environmental data through our Carbon Avoidance Calculator, which shows the actual carbon savings achieved by choosing remanufactured devices instead of new. This supports customer ESG reporting and net zero commitments with real data, not estimates or offsets. Transparency is reinforced by clearly explaining how devices are assessed, securely erased to HMG Infosec Standard 5, rebuilt, tested and certified, so customers understand exactly what remanufactured means in practice. Michael Field, Managing Director, Workflo Solutions: Customer expectations have moved firmly toward measurable sustainability outcomes rather than high-level claims. We focus on providing transparent reporting across device usage, print optimisation and environmental impact, helping customers clearly understand their carbon and paper consumption footprint. Through initiatives such as our partnership with PrintReleaf, we can also provide verified reforestation data that demonstrates how customers are actively offsetting their paper usage, reinforcing accountability and trust. Nick Taylor, Head of Office Print, Epson UK: The short answer is they’re not. Epson’s office print product services were designed in anticipation of the increasing focus that environmental sustainability would inevitably have on businesses. This is why Epson took the decision over a decade ago to invest heavily in heat-free inkjet printing, while others VOX POP …continued continued... Nick Taylor Kerry Rush
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