PRINTITRESELLER.UK 39 device lifecycle assumptions has made transparency one of our strongest differentiators. At the same time, we’ve been quick to embed OEM innovations such as low energy, heat‑free technologies and closed loop supplies systems into our core offering, ensuring the environmental benefits we talk about are grounded in real, science‑led advancements. Warren Colby, Managing Director Print Division, Agilico: Customer expectations around transparency and credible data have directly shaped how we position Agilico Zero. We focus on independently verified processes and measurable carbon outcomes rather than marketing claims. Agilico Zero devices are fully remanufactured to an as-new standard through a consistent, BSI 8887 certified process across multiple UK sites. This gives customers independent, robust assurance around quality, reliability, security and sustainability. We also provide measurable Our role is evolving into that of both a partner and an educator; we help customers look beyond the plug. By leveraging smarter remote management tools to reduce physical travel and utilising high-reliability metrics to minimise interventions, we can drastically cut the variable ‘inuse’ carbon costs. True transparency means providing visibility from cradle to grave, and we align ourselves with the manufacturers who lead the way in that level of disclosure. David Lees, Director, ABS: Customers increasingly expect clear, credible environmental information, and many are judged on their own sustainability credentials. All ABS devices have ENERGY STAR and Blue Angel certifications, and we highlight features like low energy LED scanning and duplex printing to provide measurable, verifiable eco‑benefits that help customers make informed choices. Ryan Green, Digital Services Director, Carbon Group: Customers today expect far clearer, more credible insight into the real environmental impact of the solutions they choose, and that shift has genuinely influenced how we position our products and services. We’ve made it a priority to lead with sustainability data that’s not only measurable but independently validated, giving customers the reassurance that our claims stand up to scrutiny. This approach has allowed us to move the conversation beyond hardware and instead present fully rounded, sustainability‑focused solutions that help reduce energy consumption, waste, and carbon output in line with our clients’ ESG ambitions. Being open about our methodologies, data sources, and PrintIT Reseller: How are shifting customer expectations around transparency and credible environmental data influencing the way you position your products and services? Marino Keith, National Service Director and Managing Director of Scotland North, Xeretec: The market is increasingly demanding a granular understanding of environmental impact, yet there remains a significant gap between marketing differentiators and true sustainability. Currently, many requests focus heavily on the ‘in-use’ phase – specifically electricity consumption. While important, this represents a tiny fraction of a device’s total footprint. We are repositioning our narrative to focus on the total lifecycle impact. It is often overlooked that the acquisition of raw materials, manufacturing, and global shipping can constitute 80-85% of a product’s kg-CO2 seq. Quocirca’s Sustainability Leaders 2025 report highlights rising customer expectations, regulatory uncertainty and growing demand for transparency across the print ecosystem. In this month’s VOX POP, we ask industry leaders how they are responding to these shifting demands and where they are focusing their sustainability efforts The sustainability challenge – part one VOX POP continued... Marino Keith Warren Colby
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