01732 759725 36 Google, as well as improved print and scanning workflows. Cort emphasised the platform’s security and sustainability focus. “Zero trust is essential for cloud services, support for ZTNA is incorporated by design,” he said. “Productivity gains through embedded scan-to-folder for the most popular cloud services and the sustainability dashboard allowing industry benchmarking are also key value-add features.” Synappx Cloud Capture Perhaps the most significant development is Synappx Cloud Capture, Sharp’s first software solution built entirely around AI. Designed to process scanned and digital documents from multiple input sources, it uses AI to intelligently extract key information and deliver structured outputs ready for downstream workflows such as accounting or ERP systems. Cort explained: “Synappx Cloud Capture offers cloud-based document capture, indexing and automated workflows. The service incorporates AI technology to take the whole digital experience to heights not achievable with traditional technologies. “Industry reports show scanning is still growing, and 60% of scans are happening on the MFP, which is great news for us,” he said, adding: “The other interesting thing is cloud capture enables customers to get more value out of their MFPs. And for dealers, they can essentially charge for the scan. That’s the commercial package that we’re putting together.” Synappx Manage Synappx Manage, Sharp’s nextgeneration cloud-based remote monitoring and management platform provides centralised management of all devices, remote monitoring integration with Microsoft Entra ID, building on existing security capabilities such as Bitdefender and automatic BIOS recovery. “This provides a more secure, seamless, authorised print experience,” he added. Throughout 2025 Sharp also refreshed its A4 BP MFP and printer series, which Cort said puts the power of its A3 services value – boosting productivity, greater security and enhanced connectivity into an A4 footprint. “The new BP range introduces 50% post-consumer recycled materials and best-in-class TEC values for more responsible printing,” he explained, adding: “These models set a new standard for the use of PCR materials, raising the bar from 7% to 50%, and this is the standard the new A3 series now follows.” The upcoming MX428 A4 mono desktop MFP will extend Sharp’s reach into entry-level cloud-enabled environments, giving customers a consistent experience across device classes. “When you take the full print portfolio view from A4 to A3, small desktop to departmental A3, you see the collective power and value of Sharp’s broadest range of print offerings yet,” Cort said. Expanded Synappx ecosystem While hardware remains a core part of its offering, Sharp’s biggest shift is happening within cloud services. Inspire Expo showcased major updates to the Synappx solutions ecosystem, a move designed to position the company as a more integrated digital solutions partner. The latest release of Synappx Cloud Print introduces embedded scanning to popular cloud storage services, expanded identity provider support beyond Microsoft and The launch of the BP mono MFP range completes a full refresh of Sharp’s A3 colour and mono line-up. The new MX428 A4 mono desktop MFP, due in spring 2026, offers entry-level cloud and solution capabilities and Cort also shared details of Sharp’s next‑generation high speed colour and entry-level mono A3 MFPs, expected in late 2026. Cort said the value of the new range lies not just in speeds and feeds, but in how those capabilities translate into measurable customer benefits as part of the Sharp Digital Experience. Productivity, security and sustainability “The range offers customer value in the areas of productivity, security and sustainability. For example, scan capture remains an important task for content digitisation, so faster scan speeds are a helpful productivity improvement,” he explained. Security enhancements include Sharp has announced a number of innovations across its A3 and A4 MFP portfolio as well as major updates to its Synappx solutions ecosystem, giving customers access to its broadest and most flexible document solutions offering to date. Michelle Ryder spoke to European Director of Product Management and Marketing Jason Cort, about the technology, the roadmap and the company’s future strategy Sharp expands MFP and cloud portfolio PRODUCTS Jason Cort
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