PRINTITRESELLER.UK 27 and ConnectKey apps. Cloud connectors and workflow applications such as Xerox Translate & Print and Xerox Workflow Central allow organisations to standardise processes, simplify fleet management and accelerate digital processes across mixed device environments. Collaboration Valjak said that internal collaboration across both organisations and external collaboration with the channel is key. “At past Lexmark events, I’ve always stressed how important it is for us to gather feedback, act on it, and maintain a genuine two way conversation. “I’m now doing the same with Xerox partners, and the response has been extremely positive. At the end of the day, it’s all about unlocking more value for our partners so they can increase value to their customers, hopefully leading customers to choose our partners, and in turn, choose us. “That means expanding access to the portfolio and enabling partners to do more. There’s so much beyond hardware, when you think about software solutions, channel programme offerings, and opportunities like bringing BSD into the Xerox partner ecosystem or introducing production to Lexmark partners. “The good news is that, as Danny said, there’s very little overlap between the two partner bases. Xerox partners typically focus on smaller businesses, while Lexmark resellers tend to serve medium and large organisations. That creates real opportunities for leverage on both sides,” he concluded. www.xerox.co.uk environments, including back office, retail, healthcare and manufacturing. Jacques-Edouard Gueden, Chief Revenue Officer at Xerox said: “This is more than an integration milestone. It marks a meaningful step forward in how we operate and go to market. By aligning our teams behind a unified portfolio and sales model, we are strengthening reliability, operational consistency and long-term value for our clients. This is Reinvention in action, simplifying our core and driving sustainable growth.” The 9-Series platform The 9-Series platform, built inhouse and engineered for long-term performance, is structured around four core attributes. Versatility, simplicity, serviceability and sustainability. Whether supporting front office teams or high-volume production environments, the platform handles a wide range of media sizes (A6 to SRA3), demanding duty cycles, and advanced finishing needs. Professional colour features, including PANTONE calibration, help clients produce polished, consistent output. An intuitive interface with clear prompts helps users complete everyday tasks quickly and confidently. Clients benefit from the peace of mind that comes with the industry’s most comprehensive security portfolio, delivered as a standard feature right out of the box. The 9-Series uses long-life components and a streamlined design with fewer parts to help reduce the risk of technical issues. Routine maintenance is designed to minimise disruption, toner can be replaced with one hand, service points are clearly marked, and guided visual cues simplify common actions, reducing downtime and keeping work moving. With industry-leading postconsumer recycled (PCR) content (56% by weight for base-model MFPs and 73% for the base-model printer, based on IEEE calculation procedures), the 9-Series helps lower environmental impact across the product lifecycle helping businesses meet performance needs while advancing environmental commitments. Unified software and workflow experience Xerox and Lexmark printers and MFPs also now support software and apps including Xerox Easy Assist, Xerox Print & Scan Experience, Xerox App Gallery, assumption that named account means direct. Our default strategy is always partner first. “If an end-user already works with a partner who brings additional value, other services, product categories, or capabilities, we continue through that partner. We only engage directly when a customer explicitly requests a vendordirect relationship such as in an RFP, or when the requirements are so global, complex or specialised, that direct engagement is the best path. Otherwise, we go through the partner.” Expanded portfolios In terms of bringing the Lexmark portfolio to Xerox partners and vice versa, Valjak said there are still a lot of integration efforts ahead. “When it comes to ordering tools, pricing systems, and channel programmes, everything remains as‑is for this year. We’re working hard to bring these elements together over the foreseeable future. For legacy Lexmark partners, there’s significant opportunity, especially with our production offerings, which are completely new to many of them. We’re training our teams internally and sharing these developments with partners externally so we can map out the next steps. “Likewise, Xerox partners are now looking at the Lexmark portfolio and seeing real potential, BSD, for example, is generating a lot of interest. We’re putting the right structures in place to give partners broader access, whether they come from the Xerox side exploring Lexmark products or vice versa. Over the next few years, the portfolios will naturally merge into one, but we’re not waiting for that. We’re already moving forward, even if it is still early days.” Broader A3 portfolio Xerox is already making progress building an increasingly integrated portfolio of printers, MFPs, software and services. For example, legacy Xerox clients and partners worldwide now have access to the Lexmark 9-Series line of printers, extending the company’s A3 platform with a line known for its versatility, simplicity, serviceability and sustainability. Compatibility between Lexmark devices and Xerox managed print services, print solutions, app and Xerox Workflow Central reinforces a consistent and scalable operating model across enterprise and departmental XEROX-LEXMARK Thomas Valjak
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