PRINTITRESELLER.UK 43 AI also supports waste reduction by identifying printing inefficiencies and recommending optimised printing behaviours. In addition, Xerox service teams use augmented reality to support remote diagnostics and problem resolution. By combining AI-enabled insights with augmented reality, issues can be resolved remotely where possible, reducing the need for engineer callouts and further lowering the environmental impact of service operations. Within the Xerox group, Lexmark is an exclusive partner in the EU‑funded DiCiM project, which develops integrated digital solutions to track and monitor printers during their lifecycle. This project applies machine learning, AI and IoT to support more circular approaches to printer lifecycle management. Lexmark’s high-end devices, equipped with over 100 sensors, continuously monitor component health, preventing issues before they arise, extending device life, and reducing environmental impact. AI‑powered diagnostics enable smarter decisions around repair, return, or remanufacturing, contributing to a more sustainable future for print. John Green: AI prediction capabilities could help our customers cut down on unnecessary printing, use less energy, and keep an eye on things like paper and toner, making it easier for them to reduce waste and do a bit more for the environment. visibility across device use, maintenance and support, AI enables organisations to extend product lifespans, optimise performance over time and make betterinformed decisions about repair, reuse and end-of-life management. Ryan Green: I think AI is beginning to play a pivotal role in helping customers turn sustainability ambitions into measurable outcomes. By leveraging intelligent print platforms like uniFLOW Online and analytics tools such as Power BI, organisations can reduce paper and toner waste, enforce eco-friendly policies such as default duplex printing, and monitor energy consumption in real-time. When combined with energyefficient hardware like Canon’s imageFORCE series and Epson heatfree technology, these capabilities enable smarter decision-making, lower carbon footprints, and support circular practices. The result is a shift from sustainability as an optional add-on for clients to sustainability as a core. Giving a data-driven strategy for customers that delivers both operational efficiency and environmental impact. Daniel Gilbert: Providing tangible insights to our customers will allow them to move from reactive to proactive approaches. Tracking and analysing resource consumption precisely will identify inefficiencies that humans might overlook. This means that together we can right-size their print fleet and streamline resource allocation, cutting down on overproduction. By processing vast amounts of an organisation’s own data, AI provides actionable insights, helping decisionmakers understand which decisions to make and in what order, then measure their success in setting realistic carbon reduction targets. In the wider office setting, for example, forecasting peak usage times of devices means a business can have better management control of energy inputs, favouring renewables balanced with traditional sources. Andy Muskett: AI is central to advancing sustainability goals by optimising supply chains and improving efficiency. Xerox AI-driven tools help reduce unnecessary site visits by pre-emptively ordering parts before a technician is needed, cutting carbon emissions. print waste; scan-to-network digitises processes. For carbon offset, our sustainability feature (Beta) funds reforestation to help organisations hit net-neutral goals. For resellers, this creates a new service line, sustainability audits and ESG reporting become managed services tied to measurable outcomes. Customers meet regulatory requirements like CSRD whilst reducing costs, that’s where margin and retention grow. Mark Asbridge: AI highlights inefficient print behaviours, identifies unnecessary output, and supports optimisation that reduces energy use and waste. This helps organisations make more informed sustainability decisions and track measurable improvements. Khalid Aziz, Marketing Director, Digital Printing & Solutions, Canon UK & Ireland: AI supports sustainability by enabling smarter, more efficient service and operational decisions. Predictive maintenance and remote resolution capabilities reduce unnecessary site visits, resulting in fewer journeys and lower emissions. Additionally, by identifying issues early, AI helps devices operate more efficiently, extends product lifecycles and reduces waste. Combined, these improvements deliver practical, measurable sustainability outcomes for customers without compromising performance or reliability. From a circular economy perspective, AI also plays an important role in lifecycle management. By improving VOX POP continued... Khalid Aziz Mark Asbridge
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