01732 759725 40 This allows us to move beyond hardware supply and into data-driven consultancy - streamlining and efficiency is where we can provide the most value. Moving beyond that, we’re able to provide insights into digitisation gaps that open doors to providing document management or cloud solutions. Andy Muskett, Director of Channel, Xerox: AI is increasingly powerful in analysing print usage data, providing deeper visibility into how devices are used across fleets and environments. By applying machine learning to this data, it is possible to identify usage patterns, highlight inefficiencies and uncover opportunities to optimise device placement, print volumes and consumable usage. These insights support more informed decisions around fleet optimisation, service planning and sustainability initiatives, helping reduce waste and improve overall efficiency. AI strengthens MPS models by enabling more accurate forecasting, proactive management and data-driven conversations with clients. volumes, device utilisation, and workflow behaviour, enabling smarter optimisation decisions. These insights also support new service models such as data-driven fleet adjustments, cost optimisation, and efficiency-driven subscription strategies. Ryan Green, Digital Services Director, Carbon Group: AI is proving extremely powerful in analysing print usage data because it moves beyond static reporting to deliver predictive and prescriptive insights. By aggregating data from platforms like uniFLOW Online and integrating with tools such as Power BI, organisations can identify usage patterns by user, department, or device, spot anomalies, and forecast future demand. This enables smarter decisions on fleet optimisation, cost allocation, and sustainability initiatives such as reducing paper and toner waste or aligning print policies with green strategies. For our customers, this unlocks flexible models such as pay-per‑use and subscription-based managed print services, while we also gain opportunities to deliver value-added offerings like proactive cost saving recommendations and environmental impact reporting. The result is a shift from transactional print management to an insightled, consultative approach that drives efficiency. Daniel Gilbert, Managing Director, Key Digital: Analysing print usage data across departments, time periods, or document types turns data into usable trends and insights. Tracking overuse, underuse and forecasting future print demand means we optimise our customers’ fleet size and location. Where organisations run departmental budgeting, we can advise on how best to allocate print costs based on specific teams or projects to advise the best value of service and return on investment. PrintIT Reseller: How powerful is AI in terms of analysing print usage data, and what new insights or business models are emerging from this capability for customers and resellers alike? Andy Bryant, Sales Director EMEA, Vasion: Vasion’s Reporter in Print AI Agent lets IT admins ask natural language questions about print data, identifying cost drivers, under-utilised devices, and optimisation opportunities, without needing analytics expertise. For customers, this drives stronger renewal cases and actionable cost savings. For resellers, it unlocks new service lines: print audits and cost optimisation consulting become credible, high-margin offerings. The combination of data visibility and autonomous management (via Print Agent) shifts the dynamic from software vendor to strategic print operations partner, that’s where customer loyalty and partner margins grow. Mark Asbridge, Head of Product Enablement, MyQ: AI-driven analytics provide deep insights into print AI is driving change across the print and IT channel, enabling smarter workflows, predictive maintenance, data‑driven intelligence, and more. In this VOX POP feature, we hear directly from leading industry players on how AI is being applied today and where it’s headed next Industry leaders on AI – part two VOX POP continued... Andy Bryant Ryan Green
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