01732 759725 32 Lee Manning scouring the internet for other dealers in the area, but they’re not really set up for channel work. They’re doing it more as a favour. Their own customers come first, and your needs are very much secondary. “Or you end up going to one of the generic service providers out there, but they’re not specialists. They don’t have full access to everything, and they’re not necessarily invested in the outcome.” The go-to choice This, Manning says is why FUTERA is the go-to choice for this kind of support. “Our engineers are trained across all major OEMs and can step into unfamiliar environments quickly. We can source parts and escalate directly with manufacturers. WITO lets partners support inherited fleets, run short-term contracts alongside their main agreements, and transition devices smoothly as they’re upgraded or retired.” FUTERA engineers act as a genuine extension of partners’ teams. With technicians strategically located across the UK, the company delivers consistent national coverage. Manning points out that first and foremost, FUTERA is non-competitive. “That’s central to how we operate. “Whether it’s managed IT, field service, break-fix, device moves, or multi-vendor fleet support, we help partners maximise revenue and profit,” he said. Walk-in takeovers Walk-in takeovers in particular, have become a major challenge and pain point for dealers, and FUTERA is currently receiving a high volume of requests for support in that area. “We are helping a lot of dealers who have inherited legacy devices as part of a new MPS contract. Supporting those estates can be difficult, especially for mid-sized dealers without national coverage or multi-brand expertise,” Manning explained. “Dealers need a service partner; typically, they’d go to the OEM and say: ‘We need you to take care of this,’ and they’ll respond with: ‘Well, you’re not a partner, so we can’t really engage with you directly. But you can become a partner if you want, here’s your sales quota and everything else that comes with it.’ He continued: “It’s a massive headache and you probably don’t want to become a partner just for that one deal. That’s where it gets difficult. The other options aren’t great either, FUTERA is one of the UK’s most comprehensive technology service partners. The business supports channel customers in areas including outsourced managed IT, cloud services, managed print, field service, break-fix, PDI, installations, walk-in takeovers (WITO), device recycling, secure disposal, and more. Lee Manning explained: “Our vision is to become the UK’s first choice partner for technology services. With a 40 year heritage, and more than 30 years dedicated to direct channel support, we’ve built a reputation for reliability, flexibility and deep technical capability.” Manning describes FUTERA as a key growth engine for dealers. “Many dealers want to expand their service lines but often don’t have the capacity or national footprint to do it. Our fully outsourced modular model lets them add new services instantly, without hiring, investing in infrastructure, or stretching their teams. FUTERA: the go-to partner COVER STORY As demand grows for multi-vendor support, nationwide coverage and flexible service models, FUTERA CEO Lee Manning speaks to PrintIT Reseller about the company’s expanding role in the channel, why outsourced service models are becoming essential for dealers looking to grow without adding overhead, and its commitment to non-competitive partnerships
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