PRINTITRESELLER.UK 27 and I know security is another key focus area for you. What are you doing in terms of promotions, helping partners to stay ahead and win? GM: We’ve got lots of promotions on at the moment. We’ve got around 70 products currently on promotion. But backing all that we’ve got two really strong marketing campaigns. We have a Europe-wide inkjet marketing campaign, which is really cementing our reputation within that inkjet space and communicating about all the features and benefits of those products. But also, within the UK specifically, we have a big colour laser campaign called Long Live Colour, and that is backed up by promotions, some really rich margin opportunities for the resellers. MR: Anything else you’d like to add? GM: After this, I’m going across London to go to the PC Pro awards. We’ve actually been awarded Print Manufacturer of the Year for the 12th year running, which is incredible. What’s really important about that to us is the fact that it is voted for by end customers. That makes it a really special award. our sustainability goals. We’ve also won lots of global awards around our moulded pulp packaging. We continue to develop our sustainability messaging to ensure that people understand that we are really at the forefront, and we need to get better at communicating that to the wider world, really. But that will continue to be really important for us. We see bids and tenders come in from end customers and sustainability is very high on everybody’s agenda. The expectation is that we have those credentials and we need to better communicate that we do have them. MR: You mentioned sustainability and environmental credentials form highly now on tenders and bids. Do you find out a lot of your partners are turning to you to help them communicate Brother’s sustainability credentials so that they can then differentiate? GM: Yes, we’ve got sustainability officers within our business so we can make sure that when we get those bids and tenders, we would be there alongside our partners to ensure that they get the support they need to respond to those bids and tenders correctly. MR: From a marketing perspective, what’s the current focus? You’ve touched on the fact that you’re communicating about sustainability got large high street customers that have retail stores, and we’re also now providing solutions for their warehousing and logistics. Also, within the food industry as well, we have food retail outlets, which are doing the same thing, but also labelling food. MR: We talk a lot about sustainability and the circular economy in the print sector. Uniquely, Brother is the only OEM remanufacturing both inkjet and laser cartridges. What’s your sustainability message to the channel, and how does it strengthen your overall offering? GM: We’ve spoken about this before, Michelle, we don’t stand on the rooftops and shout about our sustainability credentials. We are working on that and we’re improving our messaging around that. But as you’ve said, we have got award winning facilities within Slovakia and also in our establishment in Ruabon in north Wales, which are not only remanufacturing toners, but also ink cartridges and as you stated, we’re the only manufacturer to be currently doing that. We’re also reinventing our packaging, all of our products will now be coming in a brown box, and we’ve also got a really innovative moulded pulp interior packaging now. So, we’ve done away with expanded polystyrene which is another really key point moving towards ONE-TO-ONE To watch the interview in full, please scan the QR code
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