01732 759725 40 services and pairing it with actionable insights, I believe we have positioned AI as a core enabler of efficiency that gives a clear competitive advantage. Daniel Gilbert, Managing Director, Key Digital: Using AI, or using AI as an add-on to our current service, is allowing us to deliver greater value for our customers. By improving the productivity of our existing resources through AI-generated insights, we’ve been able to deliver faster response times to customer queries and prevent future incidents. Within our sales approach, AI-driven lead scoring and predictive modelling allow us to focus on high value opportunities that are most likely to convert, cutting out inefficiencies and assigning resources appropriately. Operating as efficiently as we can is where we gain our competitive edge; if AI can aid in those efficiencies, then it’s worth the uptake. Andy Muskett, Director of Channel, Xerox: Xerox is applying AI across its products, solutions and services to enhance productivity, improve decision-making and automate routine document processing, OCR, automatic classification, data extraction, and conversational AI assistants that simplify workflows and reduce manual steps. These capabilities speed up document handling, improve accuracy and deliver a smarter user experience that strengthens our competitive edge. Khalid Aziz, Marketing Director, Digital Printing & Solutions, Canon UK & Ireland: AI is embedded across Canon’s product and service portfolio, where it plays a central role in improving resilience, performance and customer experience. Across fleet environments, AI underpins remote diagnostics and predictive maintenance capabilities that identify potential faults before they disrupt operations, shifting services from reactive to proactive, enabling customers to maintain uptime and save on costs. For connected devices such as imageFORCE, which handle significant volumes of sensitive data, AI also supports a multi-layered, securityby-design approach by improving visibility, enabling earlier detection of anomalies and strengthening proactive defence. Together, these capabilities are helping customers operate more securely, efficiently and confidently in an increasingly complex threat landscape. Ryan Green, Digital Services Director, Carbon Group: At Carbon, we have tried to integrate AI where it delivers tangible, measurable value to our clients. This includes automating invoice capture and ERP posting to streamline financial workflows, optimising print and scan environments with advanced analytics for our clients and embedding AI into assisted‑reality tools that empower our field service teams to improve first-time fixes. These innovations accelerate processes, reduce downtime, strengthen governance, and drive sustainability improvements both within our own operations and for our customers. By packaging AI as outcome‑based PrintIT Reseller: How are you using AI within your products, solutions and services offering. What benefits are you realising and do you see AI as integral to driving efficiencies and give you a competitive edge? Andy Bryant, Sales Director EMEA, Vasion: AI is deeply embedded throughout our Vasion platform through VAI (Vasion AI), our AI agent. Our AI Print Agent allows IT admins to update thousands of printers using natural language commands, reducing hours to minutes. Use cases include company mergers (inheriting hundreds of printers needing reconfiguration), office relocations (updating printer names and locations), and general environment cleanup. Vasion Automate leverages AI for intelligent document capture, automated data extraction, and workflow orchestration. AI isn’t just a competitive edge – it’s integral to our mission of making digital transformation attainable by removing technical barriers and automating repetitive tasks. Mark Asbridge, Head of Product Enablement, MyQ: MyQ uses AI across MyQ X and MyQ Roger for intelligent AI is driving change across the print and IT channel, enabling smarter workflows, predictive maintenance, data‑driven intelligence, and more. In this VOX POP feature, we hear directly from leading industry players on how AI is being applied today and where it’s headed next Industry leaders on AI – part one VOX POP continued... Andy Bryant Mark Asbridge
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