Brother UK rolls out colour laser campaign with up to 28% partner discount Long Live Colour Brother UK has launched Long Live Colour – a new campaign showcasing Brother’s category leading colour laser proposition and supporting resellers with compelling offers, proven performance and sustainable print solutions. The campaign introduces exclusive reseller offers with up to 28% off on selected A4 colour laser models. Long Live Colour celebrates the power of colour print for businesses – from bringing presentations to life to creating reports people actually want to read. It’s backed by exclusive offers including up to £100 cashback and free three-year warranty for end users. As the UK’s largest A4 laser brand*, Brother maintains its market leadership with high-speed, high-resolution devices and predictable running costs. The trusted vendor is in its 12th consecutive year as PC Pro’s Best Printer Brand, and every model in the range now comes with a three-year warranty as standard. All of its colour laser devices are available through Brother’s Managed Print Services (MPS), which enables resellers to customise businesses’ print estate based on their size and requirements. The simplicity of MPS means customers can benefit from predictable monthly costs and automated supplies, helping them print responsibly every time. Under Brother’s ReNew programme, 100% of the toner cartridges that customers return are remanufactured or recycled. EPS-free packaging for the devices also means that customers can print with confidence in vibrant colour, the responsible way. The campaign is being activated across digital, social and email channels, with tailored assets available via BrotherZone to help partners engage customers and drive conversions. From eye-catching visuals to offer-led messaging, Long Live Colour equips resellers with everything they need to boost colour sales in a growing category. Greig Millar, Chief Revenue Officer at Brother UK, said: Colour print is a vibrant, growing category and this campaign is all about celebrating it. We’re the number one for colour for good reason, and we want to build on our high-quality, high-performance range by making it simpler for partners to have conversations with customers about how glorious colour printing can be. Everyday printing should be better. The simplicity of MPS, providing automated supplies and predictable monthly costs, and the ReNew remanufacturing programme make colour printing simple and equip resellers with the chance to sell more for less. Your customers want to make their printing count, so give them a dependable range for the largest A4 laser brand in the UK.” *Total UK A4 laser market: Context Data Oct 24 - Sept 25 Campaign materials, discount structures and MPS partner requirements are available through Brother UK account managers.
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