PRINTITRESELLER.UK 29 EVENTS focused on how document management, secure devices and AI-powered workflows can enhance employee experience and business efficiency. Sawyer spoke about how a unified ‘One HP’ approach delivers complete, connected solutions and explained its strategy is rooted in empowering IT decision-makers with integrated software solutions, including its Workforce Experience Management platform, which monitors and improves workplace productivity across all HP‑connected devices. His message was clear: HP is not just selling products, but building long-term, trust-based relationships with partners to help redefine work through AI and digital transformation. Sawyer closed with a reminder of HP’s legacy, founded in 1939, the company helped establish Silicon Valley. “We want to work with you, our partners, to deliver change and reliability for your customers.” Unified approach Neil Sawyer, Senior Vice President, Northern Europe at HP was one of three vendors who presented at the event. He spoke about how HP and Westcoast’s four-decade long partnership has evolved over time, the company’s broader offering beyond print, and emphasised its partner-first commitment. “You have the reach HP doesn’t,” he said, stating that HP wants to be easy to do business with and stressing the importance of its partnership with Westcoast, citing the distributor’s ability to deliver frictionless engagement and scale in particular. Sawyer pointed out that security remains a cornerstone of HP’s value proposition. With all IP developed in the UK, HP’s print and compute technologies are the most secure in the world. He explained that the conversation has shifted beyond costper-page printing. Today’s customers are Print and AV Director Ryan Mitchell and Sales Director Henry Beech opened the event which they said was designed to provide guests with a fresh perspective and valuable connections. Mitchell pointed out that Westcoast’s foundations were built on print over 40 years ago and that print still remains front and centre for the organisation. “We continue to invest in print, enhance our solutions stack and build out services,” he said. This commitment was echoed by MPS Sales Manager Nik Modi, who added: “Print is our priority.” A support partner for the channel Westcoast does much more than simply supply technology, it also delivers a suite of end-to-end solutions and services from pre-deployment configurations, onsite installations, maintenance contracts, mobile device management and finance, to extended warranty and service and AI consultancy. Solutions and Services Specialist Nathan Cole, spoke about the distie’s continued investment in solutions and services and outlined some of the core in-house value-add services available to resellers, such as bill and hold, physical and technical staging, pre-provisioning and asset tagging. “We want you to win more business together. Westcoast is a support partner for the channel, we can do a full solution for you and build it the way you want us to,” he explained. Mitchell added: “You focus on device sales and we can pick up things on the service side on your behalf.” Westcoast held its fourth Win with Westcoast event on November 5 at Nobu, London. This year, for the first time, the event included a dedicated print-focused track. Michelle Ryder reports Win with Westcoast continued...
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