01732 759725 48 Q&A their fingertips. Without it, tasks grind to a halt. Our software, Nucleus, solves this with a robust workflow system that delivers critical context to employees, whether they’re in the office or remote. Built for the equipment industry, Nucleus offers high availability through cloud hosting and mobile solutions that keep teams connected on the go. These features make it the perfect fit for companies navigating hybrid work while maintaining efficiency and customer satisfaction. Q: Looking towards the future, what do you envision as the next big breakthrough or game-changer in the industry, and how is your company preparing for it? A: AI’s impact is undeniable, but I believe integrated systems will be the next big leap. For companies in equipment sales, rentals, and services, staying connected to their equipment, through real-time data visible across all business systems is critical for smarter decisions. CO3 is preparing by enhancing Nucleus to integrate seamlessly with equipmentlevel data, ensuring our customers have the insights they need to stay competitive. We’re building a future where our software doesn’t just support businesses, it empowers them to lead. Q: What advice would you give a young person starting a career in the industry? A: Own your journey. Your career is your responsibility, so take charge and don’t wait for others to pave the way. At the same time, always lend a hand to help others – especially newcomers to reach their goals. Most importantly, choose to work for a company whose leaders share your values. Wealth and status aren’t values; integrity, collaboration, and innovation are. At CO3 Technologies, we live by these principles, creating a workplace where people can grow and make a difference. www.co3technologies.com Q: How do you stay ahead of the curve and ensure that your company remains at the forefront of innovation? A: Great software solves problems intuitively. My approach as a Chartered Accountant is to dig deep into the why behind our customers’ needs. Understanding their goals allows us to craft solutions that are both practical and user-friendly. Staying ahead means combining this insight with regular, high quality customer interactions. We don’t just collect feedback, we organise it into designs that make our software, Nucleus, a joy to use. By focusing on what drives our customers’ success, CO3 creates tools that keep them ahead in a fast-moving industry. Q: With artificial intelligence fast becoming mainstream, how do you see this impacting your go-to-market strategy, product roadmap, and indeed the wider channel? A: AI is a game-changer for the equipment sales, rental, and service industry. It’s evolving rapidly, and we’re embracing it through iterative improvements to our software. At CO3, we focus on the bottom line, targeting the biggest cost drivers for our customers. For example, simple customer-supplier interactions, like order processing or service requests, can make or break the customer experience. When done poorly, they lead to costly errors. Our AI-powered solutions in Nucleus streamline these processes, cutting costs and elevating service quality. This focus is already shaping our product roadmap, with AI seamlessly integrated into the tools we’re building to help our customers thrive. Q: What do you see as the key challenges or pain points businesses are facing in today’s hybrid working model and how can you help your partners/customers to address these? A: Hybrid work only succeeds when people have the right information at Q: What’s currently having the greatest impact on your business? A: Artificial intelligence is reshaping how businesses operate, and at CO3 Technologies, we’re seeing its transformative power first-hand. AI isn’t just a buzzword, it’s driving smarter decision-making, reducing risks, and boosting profitability for companies like ours that build software for equipment sales, rentals, and services. Every day, we’re exploring how AI can enhance our solutions, making businesses more efficient and competitive. At CO3, we’re not just keeping up with AI, we’re leveraging it to deliver real value to our customers. Marius Engelbrecht, CEO, CO3 Technologies Industry Insight Marius Engelbrecht
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