01732 759725 4 BULLETIN Channel leaders bet big on AI According to the latest ESG Unwrapped report from technology services company, Nebula Global Services, AI is fast becoming the key differentiator for channel businesses looking to boost their sustainability and ESG strategies over the next 12 months. The report, which is the third in the series, focuses on the areas in which AI can make a difference when it comes to ESG in the channel. It includes in-depth interviews with multiple AI and sustainability specialists who, while playing down the hype around AI, were confident that the technology is going to be a game-changer. “There’s no doubt that AI is already being deployed by early adopters in the channel to help them fast‑track their ESG goals,” said Richard Eglon, CMO at Nebula Global Services. “However, it’s a minefield. With this report, we wanted to provide practical expert advice for channel firms on how to use AI strategically to deliver real ESG benefits.” While the report acknowledges that AI use cases for ESG in the channel are still emerging, it reveals how channel players are already finding practical ways to apply it, from shaping ESG strategy to managing office space to improving staff inclusion and well-being. It also tackles the thorny issue at the heart of AI and ESG - how can businesses use a technology that consumes so much energy and water to become more sustainable? The report offers useful guidance to help channel leaders strike a balance between using AI responsibly while working towards ESG goals. www.nebulaglobalservices.com Key trends shaping the IT landscape TD SYNNEX has released its fourth annual Direction of Technology (DoT) report, which highlights how blending AI-driven transformation with resilient cybersecurity frameworks, deep specialisation and automation-enabled talent drives growth despite persisting macroeconomic challenges. This year’s edition offers a more thorough look at the market than ever before, with a new structure that provides in-depth data for geographic regions, partner types and technology sectors. Based on feedback from more than 1,400 IT solution providers and resellers across 40 countries, the report emphasises how service-led business models are fuelling success in the age of AI, with ISVs and professional services firms expressing the most optimism about the future. Nearly 75% of partners say AI is essential to their future, making it both a competitive necessity and a catalyst for new offerings that blend innovation with core capabilities. Combined with the growing demand for skilled talent, these shifts create an opportunity for partners to redesign workflows and operating models to drive efficiency and growth in an AI‑enabled future. “As the technology industry navigates extraordinary change, our partners are facing evolving challenges, and TD SYNNEX is here to help turn those into opportunities,” said Patrick Zammit, CEO of TD SYNNEX. “This year’s DoT report shows that leadership comes from building resilience in core technologies, while leaning into next-generation technologies, services and specialisation. By structuring the report around regional perspectives and partner business models, we’ve created a sharper lens on how to deliver value across the global technology ecosystem.” “Now in its fourth year, the Direction of Technology report continues to evolve alongside the market it reflects,” said Jill Kermes, Corporate Vice President, Global Corporate Communications and Citizenship at TD SYNNEX. “Each edition provides new perspectives and practical insights to help our customers navigate complexity and seize opportunity. This year’s findings underscore that the next wave of growth will come from those who are reimagining business models and harnessing AI, services, and specialisation to shape what comes next.” https://uk.tdsynnex.com Richard Eglon Patrick Zammit Continuity planning is now the norm Databarracks’ latest Data Health Check shows that UK organisations are moving beyond simply having continuity plans – they’re putting planning into practice through more frequent testing and exercising of their response and recovery processes. Since the annual survey began in 2008, continuity has steadily climbed the agenda. In 2025, 85% of UK organisations now have a business continuity plan, compared with just 56% in 2015. Organisations with business continuity plans are also backing them up with broader response structures. Alongside their BC plans, 92% also have an IT disaster recovery plan, 82% have a crisis management plan and 80% have a crisis communications plan. www.databarracks.com BULLETIN
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