01732 759725 18 It’s about making our marketing feel like a support service, not just generic noise. My colleagues My role in marketing only works when it’s in collaboration with others. If I created campaigns purely in isolation, they wouldn’t be as relevant to our partners’ current needs. I work closely with our sales team to check and influence messaging, share real life feedback from partners, and keep campaigns aligned to their current work and priorities. I also work closely with the technical experts within our business to translate product benefits into what’s valuable to our customers. The product itself I use our actual print devices and solutions like an end-user would. Testing them myself helps me write more authentic content, work through pain points, and even uncover features or benefits that deserve more recognition. My favourite feature so far is multi crop and scan, which is designed for scanning receipts, but I found it worked great for scanning old photos and automatically cropping and saving them as JPEGs. My job is easier when I actually understand what I’m marketing and have used it hands on. Plus of course if we didn’t have a product, I wouldn’t have a job! competitors, industry leaders, fellow marketers and our partners, to spot trends and challenges that help me make our communication more effective and stay up to date. It’s great to see what others are having success with and apply that insight to my own marketing in a way that’s authentic to our brand. Microsoft Planner With finite resources, the difference between busy and effective is knowing where to invest my time. I use Planner not just for to-do lists, but for ranking tasks both by priority AND impact. All my tasks fall into four categories: high priority/high impact, low priority/ high impact, high priority/low impact, and low priority/low impact. This keeps me focused on what makes a difference, not just what seems the most urgent. CRM Our CRM is a great resource for analysing data, so we can more effectively support our partners. The tool helps me keep an organised view of partner engagement, so I can offer timely, relevant support rather than blanket communications. By analysing trends, I can create campaigns that meet real needs, whether that’s better onboarding, product support, or proactive check-ins. LinkedIn While some use it exclusively for posting and networking, I also use LinkedIn to listen. In an increasingly digital world, it’s a great place to get current industry insight. I follow WORKPLACE Hannah Robertson, Marketing Co-ordinator at UTAX UK, picks the tools she uses every day and couldn’t do her job without I couldn’t do my job without… Hannah Robertson
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