PRINTITRESELLER.UK 45 operate very traditional businesses. However, the shift towards digitisation and the adoption of cloud-based applications and workflow automation is growing. Within our public sector and corporate customers there is increasing interest in end-to-end document digitisation solutions. In the last 12 months, we have seen significant growth in this area. Digitising information and standardising how it is stored/accessed is the only way to make AI‑leveraging solutions successful - AI doesn’t work on paper! So, by helping our clients to digitise and standardise their information, we’re gearing them up for the next stage of the digital transformation process. David Smith: Evolving for a cloud-first world. We are adapting our strategy to meet the rising demand for cloud-based and AIdriven solutions. Our approach to cloud for print offers two clear paths for our clients: a vendor-agnostic cloud solution for multibrand fleets and vendor aligned cloud-native solutions for new hardware dependent upon user requirements and analytics. Both provide centralised control and deeper insights, helping to bridge the gap between physical and digital document management. Leveraging AI for a smarter future. AI is a core part of our strategy. The majority of solutions we offer from our leading vendor partners have AI factored in to deliver a more intelligent user experience. We also use predictive AI internally to improve our own service operations, which helps us to proactively support our customers, whilst streamlining our own business operations to create greater flexibility and productivity. Our goal is to use these capabilities to help clients interpret their current IT performance and model future changes. John Green: One of the first things I now say to people when they ask about us, is that CBS has evolved. Over the past 12 months we have self‑funded investments in systems and acquisitions that have already started to make us more agile and efficient, such as moving our entire service operation to Vantage and installing a new document management system across the whole business. These tools have made it easier and more transparent to advise and support our customers. We are definitely seeing more projects which involve migration to the cloud, workflow management and digital communications such as VoIP and our service team is now using AI tools to improve maintenance and reduce downtime when they visit customers. As a result, we have recruited a new Solutions Sales Manager, who is focused on helping customers adopt these technologies in a smooth and practical way so they can simply improve their day‑to‑day operations. Paul Kamlesh: We’re now actively investigating to see how the cloud, workflow automation and AI can improve our customer service and business efficiency. Both Tanika and I are attending Microsoft’s AI Power Platform Summit this year, to gain a better understanding of the opportunities these technologies can provide companies like ours. We’re also in the process of updating our website, to make support more accessible for customers, and we are working more closely with a local IT provider to deliver integrated print and IT solutions, particularly for schools. Michael Field: Demand for cloud-first, AI-enabled solutions is now the defining trend in our market. Businesses want platforms that are secure, scalable, and intelligent. We have reshaped our strategy around this demand, investing heavily in cloud-based document management, cybersecurity, and automated workflows. What makes the difference is not just offering technology but helping clients apply it in practical ways. For example, we’re deploying AI to improve security by detecting risks earlier, and to enhance workflows by classifying data automatically and reducing manual intervention. This ensures that organisations get measurable business outcomes rather than simply new tools. Our focus is always on future-proofing our customers, enabling them to work flexibly, stay compliant, and adapt quickly in a competitive digital economy. Mariola Martinez: A key component of our reinvention is connecting with the next generation of IT decision-makers and tailoring solutions to the dynamic needs of the modern workforce. Xerox is positioning itself as a key partner for businesses navigating the shift toward human-AI collaboration, recognising that many organisations need support to adapt to evolving workplace dynamics. With a longstanding reputation in document workflow solutions, Xerox understands the operational challenges its clients face and is committed to helping them navigate the hybrid workplace by tailoring business tools and services to meet the unique needs of each organisation. Another milestone of our reinvention was the acquisition of ITsavvy, which has accelerated our efforts to cross-sell IT and digital solutions across the combined Xerox and Lexmark client bases. The IT and digital solutions markets in total are more than ten times the size of the print market, and year to date we have generated an IT product and services pipeline of close to $50 million for more than 80 traditional Xerox print clients. We aim to accelerate growth and deliver more comprehensive workplace solutions that align with modern, AI-enhanced business operations. VOX POP Michael Field Mariola Martinez www.carbon-group.co.uk www.evolvedocumentsolutions.co.uk www.brother.co.uk www.ricoh.co.uk www.kyoceradocumentsolutions.co.uk www.canon.co.uk www.utax.co.uk www.konicaminolta.co.uk www.sharp.co.uk www.key-digital.co.uk www.xeretec.co.uk www.commercebusinesssystems.co.uk www.copyboxdocumentsystems.co.uk www.xerox.co.uk www.workflo-solutions.co.uk
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