Print IT Reseller - issue 131

01732 759725 44 Graham Adshead: We support our channel partners with sales and technical training through our dedicated training academy, which includes specialised modules on cloud print management, and bespoke educational sessions. Both are designed to enhance technical implementation skills and consultative selling capabilities. We also provide sales and marketing materials, including customer-facing collateral and campaign assets, to help partners effectively communicate the value of cloud solutions. This, along with our pre-sales and proof-of-concept support ensures that partners can demonstrate real-world benefits to their clients, helping to build trust and accelerate decision-making. Ian Fox: Xerox has been named a leader in Quocirca’s 2025 Cloud Print Services report. During our partners’ sales engagements we encourage them to focus on three key areas of differentiation - security, sustainability, and productivity. When used with the latest Xerox hardware, our cloud print solution, Xerox Workplace Cloud (XWC), can use IOT technologies to allow the device to securely communicate directly with XWC, removing reliance on on‑premise agents. This provides a more sustainable offering whilst simplifying infrastructure requirements and enhancing the productivity of their IT teams. Many competitor offerings rely on onsite agents that must be managed and maintained at each local network, increasing the burden on already overstretched IT teams. This can also be challenging in shared or temporary tailored go-to-market assistance to boost visibility and sales success. With attractive margins, flexible pricing models, bundle options, and deal registration, we ensure our partners stay competitive and profitable. To further empower our partners, we offer a 20% discount on subscriptions brokered by channel partners. This allows partners to capitalise directly on delivering cloud-first solutions to their customers, driving both adoption and recurring revenue. Whether a referral, reseller, or embedded model fits better, our partnership structure is designed to adapt to your business. And thanks to our shared support model, where Tier 1 support is handled by the partner and Tier 2/3 by ezeep, customers remain in safe hands. To ensure success from the start, we also provide onboarding and training for both sales and technical teams. Our API-driven architecture and integrations with leading platforms (like Azure Zapier, Make and coworking apps) allow partners to build tailored, high-value services. ezeep’s cloud-first approach offers our partners the chance to position themselves as innovation leaders in the MPS space, backed by a solution trusted by thousands of businesses worldwide. services platform for Lexmark direct and partner-led MPS engagements, enabling access to predictive services for supplies replenishment and break/fix actions. One of the three main pillars of LCS is Lexmark Cloud Fleet Management. This one is particularly important for the channel. Cloud Fleet Management provides ubiquitous printer fleet visibility, remote monitoring, and centralised app and firmware deployment. It helps improve uptime and security, drive down servicing costs and ultimately enhance profitability. In addition, it helps lower the carbon footprint for both partners and customers as it eliminates unnecessary visits or delivery of wrong parts. Karen Thulmann: Our partner program offers hands-on, results-driven support that truly makes a difference. ezeep partners enjoy direct access to a dedicated partner manager, ensuring fast and responsive assistance whenever needed. To make implementation seamless, we provide comprehensive SDKs, sales kits, and detailed technical documentation. From start to finish, partners benefit from our full commercial, technical, and marketing support. We also offer co-branded marketing materials and VOX POP …continued Ian Fox

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