01732 759725 34 cloud-native, and hybrid cloud print infrastructure solutions. Important MPS supplier selection factor Cloud print management expertise is an important MPS supplier selection factor. 79% of the IT decision-makers polled said it is somewhat or very important that their MPS provider offers cloud print based solutions and 72% see a key benefit of MPS as accelerating their move to the cloud. “The varying levels of cloud maturity, industry-specific requirements, and organisational priorities across the market mean MPS providers must offer flexible, adaptable solutions that can accommodate these diverse cloud strategies,” Louella added. Growing in sophistication Both OEM and ISV cloud print management solutions continue to grow in sophistication, offering capabilities that extend beyond basic print management. Market leaders offer robust cloudbased capture and intelligent workflow automation, comprehensive analytics, and reporting tools that deliver actionable insights. ISVs offer a diversity of services, some designed specifically to support hybrid infrastructure, and others focused on eliminating the need for on-premise print servers. “Providers in this market need to focus on addressing cloud print awareness gaps and tackling historic barriers to adoption such as security and sovereignty concerns. Organisations are still largely heading in the direction of the cloud. Nevertheless, it is important to meet customers where they are on the cloud print journey, with flexible options that integrate cloud and on-premise solutions,” Louella concluded. www.quocirca.com prevailing preferences for hybrid cloud infrastructure mean providers must be clear about the capabilities of their on‑premise, hybrid, and cloud‑native offerings. Prevalence of hybrid cloud “The prevalence of hybrid cloud reflects a pragmatic approach to IT modernisation that is conscious of requirements for data security and sovereignty,” said Quocirca CEO Louella Fernandes. “Providers need to clearly articulate the capabilities and advantages of their solutions and tailor them to customer needs. The hybrid environment and multi-vendor fleets create demand for specialist solutions from independent software vendors that can seamlessly integrate and manage printing across diverse environments,” she added. Top investment priorities Respondents cited cybersecurity (66%) and AI (64%) are attracting the most investment and are top priorities, but cloud remains the third highest priority for expenditure as businesses continue to pursue flexibility and scalability. Hybrid cloud will remain dominant approach in near term 75% of organisations use hybrid print management now, with 4% fully cloud‑based and the remaining 22% on‑premise. In two years’ time, 16% will be fully cloud-based, 70% hybrid, and 14% on-premise. The provider market is fragmented Print vendors typically offer proprietary cloud-based MPS or print management solutions that integrate directly within their hardware and software ecosystems, with ISVs offering a range of solutions to support a mixed-fleet print environment. This includes serverless print, cloud, The 2025 study based on a survey of 500 IT decision-makers conducted in Q4 2024 highlights key market trends for cloud print services and solutions, covering offerings from OEMs and independent software vendors. It offers strategic recommendations for buyers and suppliers. Today’s cloud print ecosystem includes OEM cloud-based MPS, cloud print management solutions from independent software vendors as well as the Microsoft Universal Print platform, the continuing development of which is shaping the market, with most OEMs and ISVs offering compatible products and software. The Cloud Print Services Market Landscape Report finds that amid the continuing cloud transition, demand for cloud print management services continues to grow, but Quocirca’s 2025 Cloud Print Services Market Landscape Report explores IT decision-maker perceptions and vendor solutions to deliver a comprehensive picture of the cloud print management market Cloud remains a top investment priority RESEARCH Louella Fernandes
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