01732 759725 30 impact of this? Further detailed analysis can be undertaken by combining the print data with job role data to spot patterns and areas for digitisation. Scanning analytics. Scanning can quite often be an indication of the start of a business process. This can be related back to organisational and user analytics. Further insight can be gained by looking at the relationship of scanning data to printed data over time. Document analytics. Printed documents are probably the largest form of intelligence when looking at opportunities for process automation. For example, understanding which high frequency document names are printed out at both a corporate or departmental level, which large documents are printed at a specific point in the business cycle, which documents are high in volume and contain common names such as ‘forms’, ‘annual leave’ etc. – are ideal starting points for workflow automation solutions. Reporting in the cloud This analysis becomes much easier with access to reporting in the cloud. By providing cross-company analytical data, MPS providers can deliver powerful information to their customers regarding company progress and recommend new print solutions, enhancing their reputation with them. Roger Stocker, Intuitive CEO believes that there are key opportunities for the channel to exploit print analytics, to enable them to drive more synergies between traditional print and digitisation opportunities. He said: “We believe that MPS providers who understand this opportunity and work with their customers to drive enhanced value from print data will be the sustainable businesses of the future.” www.weareintuitive.com Understanding print data and looking at ways that printing can be done differently, provides opportunities to interact with customers to personalise your service and deliver a better customer experience, be more efficient and upsell additional high value solutions. The value behind the data It’s relatively easy to spin up a quick dashboard to show some data around print usage to a customer. However, in the long-term, print channels have to offer a comprehensive solution when dealing with analytics. Regardless of if the screen looks pretty, suppliers must understand the value behind the data. The goal is to show customers financial and efficiency improvements for their business. There are several areas where print analytics can add real value including: Infrastructure analytics. In many organisations, the print infrastructure is not fully optimised. For example, are large print jobs being printed on desktop printers where it would be most costeffective to route them to a print room? Are there printers which are over‑utilised and might need upgrading early? These are easy problems to solve. Organisational analytics. Can you analyse if a particular department has a higher cost profile per employee than another department? Once high usage departments have been identified, it is possible to look at the volumes in relation to the business cycle. For example, do all departments have the same peaks of usage across the business cycle or do they differ and what are the underlying reasons? User analytics. Do different users within the same department have different printing peaks and cost profiles and what is the underlying Businesses currently face a number of challenges. Increased cost drivers such as the changes to employers’ NI and wage inflation and economic uncertainty due to geo-political pressures, drive the need to reduce costs to maintain profitability. For many, web-based transactions are growing at pace, but there is not necessarily the infrastructure to support it. In these cases, data protection is difficult to control and documents can go missing. Couple this with the technological challenges of ongoing cyber security threats and a general lack of IT skills, and we can all see the need for efficient processes that save costs for private and public sector organisations has never been greater. The role of the MPS provider As companies evolve to meet the new norm of hybrid working (not in every sector it has to be said) and we see print volumes in general decline, what is the role of the managed print services provider? Here at Intuitive, we believe that MPS providers have a key role to play. Catherine Kennedy, Sales and Marketing Director at Intuitive Business Intelligence, explains how print analytics can help MPS providers challenge the old norms of physical printing and expand beyond their traditional horizons Is print analytics the key to workplace transformation? ANALYTICS Catherine Kennedy
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