PRINTITRESELLER.UK 29 The opportunity ahead Vendor support has evolved to enhance support for resellers selling MPS for the first time. With more off-the-shelf packages, installation help, and training tools now available, getting started has never been simpler, lowering the barrier to entry and allowing partners to focus on building lasting customer relationships. Crucially, this shift doesn’t require resellers to overhaul their business models overnight. MPS can act as an entry point to wider discussions around digital transformation, infrastructure management, and IT support – all areas where customers are increasingly seeking joined-up thinking. As small businesses adapt to ongoing economic pressures, they’re looking for partners who can offer clarity, efficiency and long-term value. Resellers that guide customers through the transition to MPS will be better placed to not only meet immediate needs but also lay the groundwork for future technology investment. www.brother.co.uk Efficiency with value MPS can deliver clear, measurable benefits for cost efficiency. Tools like the MPS calculator, which assess current print usage and calculates projected savings, have shown that some firms could save thousands of pounds over a three-year period by adopting a managed print model. These savings can then be reinvested in growth-critical areas like marketing, recruitment or technology upgrades. Operational efficiency also plays a key role. By outsourcing device maintenance and leveraging remote monitoring, businesses can reduce downtime, automate supplies ordering, and alleviate pressure on internal IT teams. That’s particularly valuable for SMEs operating with lean headcounts and limited in-house support. With many resellers able to offer these services as part of an integrated assessment and deployment, the process of switching becomes straightforward, and the value easier to demonstrate. A pathway to sustainability Sustainability continues to climb the agenda for smaller firms, but many are still navigating where to start. Managed print offers a practical, often overlooked way to reduce environmental impact: from minimising waste to lowering carbon output through remanufactured toner cartridges. These cartridges undergo a rigorous remanufacturing process to ensure they perform to ‘as new’ standards, delivering the same quality and reliability as new products. Not only does this help businesses reduce emissions and landfill waste, but it also gives them access to data they can use to support broader ESG objectives. For resellers, this provides another meaningful way to support customer strategy and opens up valuable sustainability-led conversations. In today’s economic landscape, small businesses are under intense financial pressure. Inflation and high operating costs continue to squeeze margins, yet ambitions for growth remain firmly in place. As the cost of doing business continues to rise, business leaders are turning to smarter, leaner ways to manage operations - and technology is central to those plans. From automating manual tasks to streamlining procurement, firms are prioritising solutions that offer measurable gains in efficiency and performance. For resellers, particularly smaller partners, this presents a clear opportunity. By offering targeted services such as print-as-a-service, which help businesses to strengthen resilience and control costs, they can shift from transactional sales to more strategic, consultative relationships. Smarter print management While MPS was once seen as the reserve of large corporates, the model has evolved to meet the needs of smaller firms. Today, there are entry‑level packages that make contractual printing accessible for SMEs, offering a flexible, low-risk way to automate supplies, access maintenance support and pay only for what’s used. For example, Brother MPS Essential allows small businesses to subscribe to a package from as little as £6.63 per month. This includes automated toner replenishment, access to expert maintenance and the flexibility to scale as they grow. For many, it’s an easy and affordable route into smarter print management, helping customers avoid large upfront costs while giving resellers the opportunity to establish a recurring revenue stream from day one. Research from the Institute of Directors shows that three-quarters of firms still plan to invest in technology and software as a route to greater resilience and productivity. Here, Greig Millar, Chief Revenue Officer at Brother UK, explains how MPS helps small businesses to cut costs, boost efficiency and support sustainability – and why resellers are key to unlocking that opportunity Growth opportunities for resellers among small businesses OPINION Greig Millar
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