01732 759725 46 Q: What’s currently having the greatest impact on your business? A: With technology evolution, cybersecurity demands, and the shift to cloud-first solutions leading the way, businesses are no longer just looking for IT support or print management, they need integrated, future-proof solutions that enhance efficiency, security, and scalability. One of the biggest impacts comes from the hybrid working model, which has changed how companies manage their IT infrastructure. We’re seeing a strong demand for cloud-based document management, remote IT support, and proactive cybersecurity measures. Businesses are also under pressure to optimise costs while maintaining high levels of performance. Managed services provide a cost-effective way to achieve this, and we’re continuously refining our solutions to help clients maximise value while reducing operational complexity. Q: How do you stay ahead of the curve and ensure that your company remains at the forefront of innovation? A: Staying ahead means continuously evolving to meet the needs of our clients. Technology is at the core of what we do, and we actively assess emerging trends in managed print, cloud solutions, and IT services to integrate the best innovations into our offerings. We invest in new technologies, strengthen partnerships with leading providers like Bitdefender, Microsoft, Kyocera, and DocuWare, and ensure our team stays up to date with industry developments. Beyond technology, we focus on training and development. Our team undergoes regular upskilling to stay ahead of compliance changes, security challenges, and industry best practices. We also participate in key industry events and collaborate with partners on thought leadership initiatives to ensure we remain informed and contribute to the broader conversation on innovation. Q: With artificial intelligence fast becoming mainstream, how do you see this impacting your go-to-market strategy, product roadmap, and indeed the wider channel? A: We see AI as an opportunity to enhance efficiency, security, and customer experience. We are integrating AI-driven solutions into our service offerings to help businesses automate repetitive tasks, improve decision-making, and strengthen cybersecurity. AI enables us to offer smarter, data-driven solutions tailored to our clients’ needs. We are focusing on expanding our automation and predictive maintenance capabilities. AI-driven monitoring in managed print services, for instance, can proactively detect faults and order supplies before they are needed, minimising downtime and improving operational efficiency. AI is not replacing the human element – it’s enhancing it. By leveraging AI intelligently, we can provide more proactive and efficient managed services that help businesses stay competitive in an evolving digital landscape. Q: What do you see as the key challenges or pain points businesses are facing in today’s hybrid working model and how can you help your partners/customers to address these? A: Many organisations struggle with securing remote access to data, managing IT infrastructure across multiple locations, and ensuring seamless communication between office-based and remote teams. One of the biggest pain points is cybersecurity. With employees accessing company networks from various locations and devices, the risk of data breaches and cyber threats has significantly increased. To address this, we provide secure cloud-based solutions, endpoint protection, and managed IT services that help businesses safeguard their data while ensuring compliance with industry regulations. Another challenge is document and workflow management. Our document management solutions, enable businesses to digitise, automate, and securely store documents, ensuring that teams can collaborate seamlessly, whether in the office or working remotely. Additionally, IT support and infrastructure management have become more complex. We help by offering proactive IT support, cloud-based solutions, and print management services that ensure businesses have the right tools to operate smoothly. Q: Looking towards the future, what do you envision as the next big breakthrough or game-changer in the industry, and how is your company preparing for it? A: We see automation, AI-driven cybersecurity, and cloud-first strategies as the next major breakthroughs. AI and automation will continue to drive efficiency, particularly in IT support, document management, and cybersecurity. Predictive maintenance, self-healing systems, and AI-powered threat detection will become standard, allowing businesses to prevent issues before they arise. We are investing in AI-driven automation tools and strengthening our partnerships with leading technology providers to ensure our customers can benefit from these advancements. Another key shift is the move towards a fully cloud-based infrastructure. We are preparing for this by expanding our cloud services and helping businesses transition to more flexible, cloud-first environments that enhance productivity and security. Cybersecurity will also remain a top priority. We anticipate stricter regulations and a greater emphasis on zero trust security models. To stay ahead, we are continuously enhancing our cybersecurity offerings, providing businesses with the tools and expertise to protect their data and networks. Q: What advice would you give a young person starting a career in the industry? A: Focus on continuous learning, adaptability, and building strong relationships. Technology is always changing, so staying curious and proactive about learning new trends will set you apart. Managed services are about helping businesses operate more efficiently, so understanding client needs and being able to communicate solutions effectively is a key part of success. www.workflo-solutions.co.uk Michael Field, Managing Director, Workflo Solutions Industry Insight Q&A Michael Field
RkJQdWJsaXNoZXIy NDUxNDM=