01732 759725 44 larger businesses are rethinking what ‘new’ really needs to mean. As long as the kit works like it should and the support is solid, most clients genuinely don’t mind. James Pittick: From a channel services perspective, absolutely. Businesses want to know how we’re helping them - and ourselves move toward net zero. While certified refurbished and remanufactured devices play a key role, it’s part of a broader push for circularity across the entire print and tech lifecycle. From a hardware services standpoint, FUTERA supports partners by maintaining refurbished parts stock for legacy devices, enabling longer equipment life and delaying unnecessary replacement. This helps customers maximise value while lowering their environmental footprint. Client engagement in this space has grown, especially where budgets Ricoh GreenLine devices go through a comprehensive remanufacturing process, with each unit being certified, tested, and updated with the latest software and firmware. Before remanufacturing, every piece of equipment must meet strict eligibility criteria, ensuring only high-quality devices are selected. The process includes disassembly, cleaning, rebuilding, and retesting to ensure each device performs to the highest standard. Finally, each device undergoes rigorous quality control testing. This thorough approach ensures that remanufactured devices are just as reliable as new ones, providing customers with a sustainable, cost-effective option that doesn’t compromise on performance. As a result, demand for these products is growing, particularly among customers looking to balance environmental responsibility with performance and value. Daniel Gilbert: I think we’re still seeing more demand for new devices, but devices that are built to last and are more energy- and cost-efficient to run. That being said, there are still cases where a refurbished device has taken priority at the request of the customer. Reducing the heavy manufacturing and shipping miles while also providing cost savings is an attractive prospect, without compromising on performance and service levels from our end. We wouldn’t recommend a device that we didn’t think was going to be suitable for the customer’s application. Where the opportunity finds itself, recommending remanufactured/ refurbished devices has its place. Daniel Maddox: There’s been a seismic shift in how we operate. These days, around 95% of what we supply is reconditioned. That change really kicked in after COVID, when the big manufacturers hit major production delays. We had to adapt fast. Clients were open to trying something different, and once they realised the quality was there, they didn’t look back. We offer shorter leases to accommodate the demand, too. End‑users want more control and peace of mind, especially after the uncertainty of recent years. Refurbished devices offer that flexibility, and they tick the right boxes on cost and sustainability too. It’s not just charities or schools anymore – even it this way, the customer is having a device extended that they are aware of and know it will continue to perform. Ryan Green: As customer demand for environmentally friendly products continues to grow, businesses are increasingly prioritising sustainability in their purchasing decisions. At Carbon, we focus on offering a balanced deployment of both new and refurbished devices. This approach enables our clients to advance their sustainability goals while contributing to the circular economy. While we have observed a modest expansion of the Canon CU & ES Series within our remanufacturing and refurbishment programs, there has been a significantly greater increase in demand for new devices. These new devices are more energy-efficient and designed for longevity, which can reduce clients’ operational costs over time. The combined benefits of lower energy consumption and reduced need for replacement parts and consumables throughout the device’s lifetime further enhance their value. John Rivett-Carnac: Yes, we are seeing increased demand for certified remanufactured and refurbished devices. Customers are becoming more conscious of the environmental impact of purchasing new products and are actively seeking alternatives that promote sustainability. When recommending a device, we prioritise reliability as well as cost-effectiveness. In this regard, we particularly advocate for the Ricoh GreenLine Series due to its reliability. VOX POP …continued Daniel Gilbert Ryan Green
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