01732 759725 46 issues you will have to address. We help our partners, and their customers meet these challenges through secure and reliable connectivity solutions, robust remote support services, and a wide range of solutions and peripherals that facilitate frictionless collaboration and productivity. We also believe in a strong cybersecurity posture, offering a range of solutions to protect sensitive data and minimise threats. Q: Looking towards the future, what do you envision as the next big breakthrough or game-changer in the industry, and how is your company preparing for it? A: That’s a fascinating question! I believe the next big wave will be driven by the convergence of technologies like AI, the Internet of Things (IoT), and edge computing. Imagine a world where connected devices will not just be intelligent, but literally predictively try to solve problems even before they arise. This is why heavy investments in R&D will help us in exploring these emerging technologies and finding new opportunities for our partners and customers. We’re also building a strong foundation in the enabling areas: data analytics, digitising business processes and key business intelligence, for example, to enable us to navigate this ever-evolving landscape. Q: What advice would you give a young person starting a career in the industry? A: First, lifelong learning – technology’s going to continue to evolve; keep asking the questions and seek out those answers, and don’t ever stop learning. Second, relationships - develop and foster great relationships with coworkers, customers, and partners. Third - do not be afraid to challenge the status quo. Often, some of the best ideas come from people who don’t have a problem challenging assumptions and thinking out of the box. And finally, technology is about people. It is all about how technology could enable people, enrich their lives, and change the world for good. https://selectec.com competitors. We go to industry events, read whitepapers, and frankly we have a bit of healthy paranoia about what might be just around the corner. We invest heavily in our people, their knowledge and training to ensure dedicated resources for our channel. We look to uphold a culture of continuous learning, encouragement, celebrate both successes and losses, and, more importantly, the lessons learned from our current projects. Lastly, we build strong partnerships. Collaboration is key in our industry, and we always work with our partners to help us navigate the complexities of the modern IT landscape. Q: With artificial intelligence fast becoming mainstream, how do you see this impacting your go-to-market strategy, product roadmap, and indeed the wider channel? A: There is no question that AI will be a game-changer. Already, from predictive maintenance on printers to IT workflows automated intelligently, we see solutions across our portfolio with AI-powered enablement. Our go-tomarket strategy must evolve and focus on enabling our customers in leveraging AI for efficiency, cost reduction, and competitive advantage. It requires us to upskill our teams, develop new AI‑driven services, and make sure partners are prepared to advise their customers on the best AI solutions for their specific needs. The channel will have to evolve, naturally. Helping our partners be able to understand the opportunities and challenges presented by AI, plus having all the necessary tools and training to be successful in this new era, is of key importance to us as a business. Q: What do you see as the key challenges or pain points businesses are facing in today’s hybrid working model and how can you help your partners/customers to address these? A: Hybrid working has its own challenges. Increased cybersecurity risks, management of a distributed workforce, and provision of technological access are some of the Q: What’s currently having the greatest impact on your business? A: The pace of change is having a huge impact on our business! Cloud adoption is ramping up, cybersecurity threats are more sophisticated than ever, and customer expectations are growing with the ever-demanding industry requirements. We’re always looking at the demands of the legacy systems currently in place, with the need to adopt the latest and greatest technologies. It’s a thrilling and exhilarating time to be in this business, especially with our forward-thinking partners and vendors. They certainly are keeping us on our toes. Q: How do you stay ahead of the curve and ensure that your company remains at the forefront of innovation? A: Well, first, we listen to our customers, our partners, and even to our Ben McKean, Sales Director, Selectec Industry Insight Q&A Ben McKean
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