01732 759725 36 Through collaboration with alliance partners and the comprehensive education opportunities offered, HP reaffirms its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers worldwide. As the demand for AI continues to rise, HP remains at the forefront, empowering businesses to unlock the full potential of AI technologies. HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, the company has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, it plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalise user experiences, and provide real-time support, among other benefits. Driving meaningful sustainable impact Since 1939, HP has been committed to driving meaningful sustainable impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, which has now exceeded ahead of evolving market needs, the company has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of its Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio. In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. Building on More for More, the company is expanding the initiative to include the entire portfolio of HP products and solutions under the new structure. For partners with specialised businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market. AI adoption and upskilling HP is expanding the HP Amplify AI program including new customer use cases, instant access to AI experts and personalised AI pathways and training modules including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI knowledge. It has also introduced a new tailored and condensed training path for partner executives, covering various AI-focused topics and featuring short video use cases that highlight the tangible business benefits of AI. These concise and practical resources enable executives to make informed decisions and facilitate discussions with customers that drive positive outcomes. HP has announced new benefits through its Amplify partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding its Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates. “In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Neil MacDonald, UK and Ireland Channel Director at HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity and impact.” Amplify SuperPower Booster HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of its AI-enabled portfolio of products and solutions. To create new opportunities for its Amplify partners to grow and stay At its annual Amplify Conference, HP revealed new benefits through its Amplify partner program, an expanded Amplify AI program, enhancements to the HP Workforce Experience Platform, as well as the world’s first printers to protect against quantum computer attacks Shaping the future of work CONFERENCE
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