01732 759725 32 the strong focus on promoting the advantages of switching to heat-free from laser has been beneficial to its partners. “We have a strong value proposition and, we have an excellent product offering. Epson business inkjet devices are feature-rich, easy to use, extremely reliable, competitively priced from a hardware perspective and very economical in terms of running costs – all of which has contributed to increasing our market share, particularly in the A4 space. Epson now occupies a top three position in the 20 to 40 ppm A4 colour MFP sector,” he said. communicating the benefits of switching from laser to heat free printers in terms of lowering energy consumption and reducing the environmental impact of printing,” Taylor said. “Whether it’s procurement, IT, or facilities, almost everybody we speak to during the buying cycle is aware of the reasons why their organisation has to be more environmentally sustainable. It’s no longer just the large corporate enterprises or the public sector – that awareness and desire to act extends to the smallest of businesses.” A sustainable advantage He continued: “For our reseller partners, Epson’s heat-free technology offers two distinct advantages. Firstly, it gives them the opportunity to have a different conversation with their customers. That conversation centres around how they can reduce their business’s carbon footprint and save money on energy bills, rather than focusing purely on feeds and speeds. “And secondly, Epson devices have fewer replacement parts, they don’t have drums or fusers for example, so are low intervention from a service perspective, they include long-life consumables and are eligible for eight-year warranty. That can significantly impact a partner’s service profitability, so they can grow their MIF and their customer base, without necessarily needing to take on more engineers.” Epson is predominantly a channel-centric business and does not sell its office printers direct. Taylor points out that Epson has been delivering office print solutions for ten years, and notably over the past six years, has differentiated its offering via its powerful sustainable messaging. Epson’s heat-free inkjet printers require no heat in the print process and therefore consume less energy than comparable laser printers. Climate change is one of the most pressing issues facing the world today, and awareness of the need to reduce carbon footprints and adopt green initiatives is at an all-time high. “We’ve been very heavily focused on Nick Taylor, Head of Office Print Sales at Epson UK & Ireland spoke to PrintIT Reseller about the advantages of heat‑free technology, and the launch of four new Replaceable Ink Pack System (RIPS) devices which feature high‑capacity inks for reduced maintenance and increased productivity Epson expands WorkForce Pro RIPS business printer range COVER STORY Nick Taylor
RkJQdWJsaXNoZXIy NDUxNDM=