COVER STORY 51 PRINTITRESELLER.UK 29 engineers close to every location, on an ad-hoc and informal basis other partners support them by providing on-site service as and when required. It’s very much a reciprocal arrangement and it does work well; however, after speaking to our dealers, we recognise that this is an area where we could add yet more value and so we are looking into how we can best support them moving forward. All will be revealed in the coming weeks/ months,” he added. Charity support and sponsorship DSales has a long history of giving back and supporting local charities. In particular the business has long championed the Joining Jack campaign. Jonathan has served as a trustee for over ten years and has helped the charity to raise millions of pounds to support research into Duchenne Muscular Dystrophy and alongside the entire DSales team, regularly takes part in fundraising activities. The business also actively supports Overgate Hospice which is local to HQ. Sponsorship also plays an important part in the marketing mix. DSales continues to be strong supporters of grassroots sports and partnered with racer Daniel Lloyd for his assault on the 2023 Kwik Fit British Touring Car Championship (BTCC). Develop branding took a prominent position on the Team HARD-run Cupra Leon that he drove in the ten-round, 30-race BTCC season. Daniel Lloyd joined forces with DSales mid-way through the 2022 campaign when he was forced to launch a new fundraising drive to deal with the after-effects of a huge accident at Oulton Park, which saw Jonathan reach out to the 30-year-old about getting involved to support him. “We really enjoyed being involved with Daniel for the final two rounds of 2022, and to know we were part of ‘the team’ that had got him out there when he won the last race of the season at Brands Hatch was brilliant,” he said. “It’s been great for us as a business to have signed up as a partner for a full season, and it has been hugely exciting to be with Daniel and see his achievements this year. As well as doing the business on track, we have seen first-hand how Daniel works to be an ambassador for his partners and we are looking forward to our partnership developing further.” An exciting year ahead As the year in which DSales marks two key anniversaries draws to a close, Jonathan says he is excited to see what 2024 will bring. “We are very proud that DSales has become an established player in the marketplace. We have enjoyed consistent growth year on year, and we fully intend to keep on growing and expanding our business,” he said. “We have lots in the pipeline for the coming year. In the Spring we will be hosting our partners at a dedicated mini expo during which we will showcase a raft of new hardware and software solutions and we will also reinforce our position in the burgeoning industrial print and labelling market. “Our focus is firmly on making sure we have what our dealers want – their success is our success and as we enter the new year, as a team we will work collectively to continue to deliver the exacting service levels our partners want and need,” he concluded. www.dsales.co.uk operation but continue to manage several key accounts. And we have two dealer sales managers – Archie, who looks after our dealers in the north and Gary Smith, who manages relationships with our southern-based dealer partners. Glenn heads up marketing and we have also redefined roles within our technical team, which has in turn enabled us to further enhance the technical support and training we provide our partners.” Strong offering In terms of hardware, DSales offering spans a wide range of A4 and A3 MFPs. “I firmly believe that we have something for everyone – Develop devices are robust, high quality, reliable, and economic to run. Despite some market trends indicating a preference for A4 vs A3 devices, we’ve found that both our A3 and A4 sales are growing at a similar pace,” James said. Looking ahead to 2024, James indicates that there are a number of new exciting additions planned. “We are currently working with a number of new potential partners to further expand and extend our offering so we can open up even more opportunities for our partners to differentiate.” Whilst it’s too early to share the finer details, James did reveal that we can expect DSales to expand its solutions, software and services offering. “All this is very exciting for us, we, however, still remain laser focused on our core products and historical roots of remaining a dealer only business, a very rare thing in this competitive industry,” he said. James continued: “We are also looking to formalise a new nationwide service provision that our partners can tap into. Many of our dealers have customers with multiple branches/offices nationwide and in cases where they don’t have field
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