01732 759725 44 VOX POP continued... to ensure documents are always readily available via simple digital but advanced workflows in various locations and formats to match the unique requirements of their business. Jon Palin: Yes, print still has a place in the digital workplace. Printed documents provide a physical presence that digital content cannot replicate. Employees often find it easier to review and analyse printed documents, especially when dealing with complicated or lengthy information. In addition, print can be more accessible to individuals who have difficulty reading from screens or have visual impairments. I do feel it's important to strike a balance between print and digital resources in the workplace. Many organisations are adopting a hybrid approach, using benefits of both print and digitisation in their communication where it’s necessary. The specific use of printed materials will vary depending on a business or organisation’s audience, in-house expertise, and individual preferences, but it's clear that print still has a role to play alongside digital communication in the workplace. Also, while digital media has become more widely accepted in the day to day running of life in general, it's important to consider that not all individuals or target audiences prefer just to receive digital content. Some customers, clients, or employees may still prefer or request printed materials and it's essential to accommodate their preferences to ensure effective communication and engagement. Mark Ash: Print continues to have an important role to play even in increasingly digital workplaces. Printed materials, such as brochures, business cards, and reports, provide a tangible and permanent source of information that is easy to use, find, and reference. It also ensures that information is accessible to a broader audience, including those who prefer or rely on physical formats over digital information. It is practical for displaying information in public places, on walls or as signage or instructions, particularly for a specific event or meeting for example. In some industries and contexts, there are legal or regulatory requirements that necessitate the use of print. For example, certain documents, contracts, or certificates may still need to be produced and maintained in physical form to comply with specific regulations or for evidentiary purposes. Whilst digitisation has many varied applications, print still has an important role, it’s just that this role needs to evolve to match the latest requirements. Arjan Paulussen: Yes, print still has a place in the digital workplace, just in a different capacity. While digital workflows have become prevalent, print materials can complement and enhance digital efforts. Print is still critical in many areas, mainly in any front office area. As an example, we have had lots of success and increasing print volumes in the logistics industry where we combine robust print technology with workflow processes for bill of lading. There are many examples like this. Simon Hill: While digitisation is driving business innovation and the shift toward digital workflows, office print still has a place in the digital workplace, albeit with some changes in its role and usage. Print continues to serve specific needs, such as legal documents, physical records, marketing collateral, and certain types of communication. Additionally, some individuals and industries still prefer printed materials for various reasons, including ease of reading, annotation, or offline access. I think that as an industry we already have established ourselves through innovation as a key component towards a more digital way of working. Simple capabilities like centralised print management allows end-users in New York to manage printers in London and Sydney within a few minutes of each other - a huge digital stride. Mobile print solutions have catered to our evolving ways of working. Moving forward we will see more innovation with an increased integration with digital workflows. By offering these capabilities, PrinterLogic helps organisations adapt their office printing to the digital workplace. They facilitate efficient and secure printing practices while integrating print processes with digital workflows, ultimately supporting organisations in their digital transformation efforts and ensuring that office print continues to have a relevant role in the evolving workplace. Richard Stewart: The journey towards digital transformation is by no means linear or absolute, and many IT teams are continuing to face issues implementing digital workflows seamlessly. IT teams are struggling to digitise at the pace needed to support this new workspace. Our research found that one in four employees are unable to access the physical documents they need when working remotely and are Printed materials, such as brochures, business cards, and reports, provide a tangible and permanent source of information that is easy to use, find, and reference Richard King Arjan Paulussen Richard Stewart
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