01732 759725 42 VOX POP continued... services which enable organisations to simplify processes, such as configuration and firmware updates. This really starts with having a cloud strategy and a firm platform like Lexmark’s Cloud Fleet Management, from which to build additional capabilities. Simon Hill, Managing Director – EMEA & APAC, Vasion: Digital transformation has often led to the perception that print, being an analogue form of communication and document management, should be eradicated. The print industry has at times been undervalued as a technology supplier that can drive organisations towards their digital goals because digital transformation is not just a destination – it is a journey. This presents an opportunity for the print industry to showcase its capacity in helping bridge the gap between legacy systems, infrastructure, and modern alternatives, creating a journey for end-users to evolve their work processes. As an industry we can deliver products and services that support the shift away from analogue and physical infrastructure, aligning with modern ways of working. This includes provisioning for hybrid work environments where printing may be required in multiple locations. It also involves catering to new types of hardware such as Chromebooks, mobile devices, and tablets, as well as accommodating printing from cloudbased systems. For us at PrinterLogic, it also mandates the ability to deliver print management without the need for servers – from a cloud-native solution. By demonstrating its adaptability and embracing the changing digital landscape, the print industry can position itself as a valuable partner in organisations' digital transformation journeys. Richard Stewart, Workspace Portfolio Marketing Manager, Canon: As businesses have made significant progress in their efforts to digitise; accelerated by the pandemic and shift to hybrid working, the print industry has also had to adapt to meet their everevolving needs. This has brought with it both challenges and opportunities. Graham Foxwell, Product Marketing Lead, Kyocera Document Solutions UK: Digital transformation presents both a challenge and opportunity. The challenge is knowing who to trust to help you make this move. Digital transformation is not something to be taken lightly, without due diligence and support. Most organisations don’t have the skills, knowledge, or infrastructure to do this themselves, and therefore need the support of a company like Kyocera. We can provide end-to-end consultancy, project management, installation, training and ongoing maintenance and support. We would advise on the pitfalls to look out for, where to start and what areas of the business are best suited to digital transformation whilst avoiding disruption to normal business. The opportunity, however, is about the significant cost savings, productivity, security benefits, customer, and employee well-being to be gained from digital transformation. Encouraging collaboration and communication, whilst increasing efficiency, agility and customer and employee satisfaction. Once the transformation starts, the future digital transformations are simpler and quicker. How businesses can make the shift to this new way of working, without causing too much disruption is something that is going to become increasingly important moving forward into 2023 and beyond. And this is just one area where digital transformation can transform the way we work. Andy Ratcliffe, Managing Director, Key Digital: The wider print industry is feeling the strain of organisations shifting to digital-first communication strategies. However, digital and offline channels are no longer equal in terms of their frequency of use or effectiveness. Print still has its part to play running alongside digital communication and therein lies the opportunity. With enterprises adopting an omni-channel communication strategy, the print industry holds a great deal of knowledge surrounding effective content communication and enduser perception that delivers positive customer experience. While our customers continue to develop their digital strategies with us, print and direct mail also remain important to their transactional communication strategies and marketing outreach. Nigel Eaton, General Manager, MyQ UK, Ireland & Nordic Region: Rather than a challenge or an opportunity, I would call it a necessity. The pandemic has kicked digital transformation into high gear and shown all people and institutions that it is possible to work differently and often much more effectively than ever before. According to Quocirca’s Cloud Print Services 2023 report, 21 per cent of organisations expect their IT infrastructure to be completely in the cloud by 2025, up from 5 per cent today. Another 36 per cent expect it to be mostly in the cloud, up from 29 per cent today. This is creating momentum in the cloud print services market as more organisations realise the benefits of eliminating or minimising their reliance on on-premise print servers. As an industry we can deliver products and services that support the shift away from analogue and physical infrastructure, aligning with modern ways of working Simon Hill Andy Ratcliffe Graham Foxwell
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