PRINT IT AWARDS a customer’s print infrastructure, for example to analyse service levels and how they are delivering against SLAs, or to identify any particular machines or types of machines that are creating issues. Our dashboards provide the high level information, but users can also click through into the detail very quickly as well – that helps to then drill right down to the root cause of a particular issue such as if one device breaks down frequently or is subject to more than average service call-outs for example. What started out as an ad-hoc project quickly gained momentum, and we then proceeded to build BI solutions for PaperCut and SafeQ which firmly positioned us in the print sector. MR: Can you explain how Intuitive dashboards can help resellers to increase the value of the data held in their systems. CK: First and foremost, our dashboards provide channel partners with a powerful value-add upsell opportunity. If they’re already selling print management software such as PaperCut, it’s an easy add-on which provides customers with a much deeper understanding of how their printers and MFPs are being used, they can see where print demand is coming from, personalise reporting for different departments, budget holders or stakeholders, and more. Additionally, what we are seeing more and more is that tenders are specifying management information as one of the core requirements, so resellers have to make sure that capability is included in their proposals. The good thing about our dashboards is that they don’t demand expertise in data analytics, With traditional BI tools such as Microsoft Power BI, you have to build your own dashboards, which is time-consuming and does require a level of expertise that may be outside of print resellers’ skillset, with Intuitive – all of the data they need can be delivered out-of-the-box. Michelle Ryder (MR): Business intelligence is critical in today’s dataheavy world, but making sense of the data to inform decision-making is often challenging. Your offering is designed to simplify and improve the process of delivering relevant and valuable information, can you explain your ‘data made clear’ approach? Catherine Kennedy (CK): You’re absolutely right. Everybody is overwhelmed with data. But actually, making sense of that data to help decision-making can be challenging. There’s lots of talk around big data and data lakes, but at the end of the day, it boils down to the fact that there is a data overload. When we started back in 2011, we set out to create something that made it quick and easy for people to visualise the data within their business, to see at a glance what’s going on, and highlight which areas they need to focus on because there’s an issue there. Our goal was to enable anybody to build a dashboard, get the data and share it with stakeholders (via a web browser) so it could shape future decision-making. Another key point was to enable users to personalise actionable data, so for example, a CEO will require a top level overview/summary, whereas a team leader for a particular department may well want specific detail around their team’s activities. MR: How and when did you begin to develop solutions for the print sector? CK: In 2016, one of our long standing partners were acquired by Konica Minolta, who had a vision of using data to enhance the service they were offering their customers. The goal was to gain insight into Michelle Ryder caught up with Catherine Kennedy, Sales and Marketing Director at Intuitive, to find out more about how channel partners can help customers make sense of their data, leverage print analytics as a sales tool, and the launch of IntuitiveDX dashboards One-to-one with Catherine Kennedy What we are seeing more and more is that tenders are specifying management information as one of the core requirements, so resellers have to make sure that capability is included in their proposals 01732 759725 22 Q&A Catherine Kennedy
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