Print.IT Reseller - issue 103

01732 759725 ONE-TO-ONE 46 One of the UK's leading corporate finance boutiques, Evolution Capital, are delighted to announce the completion of ten deals over the past 18 months. During a time of unprecedented market uncertainty and UK economic instability, the team at Evolution Capital have continued to work closely with buyers and sellers to secure transactions and ensure smooth, stress-free solutions for both parties. But we don't rest on our laurels; we're maintaining our strong work rate as the world comes out of the pandemic and would love to talk you through how our extensive market knowledge could benefit you as you consider an exit. Get in touch now to book your free phone consultation with one of our senior transaction advisors. It could be the most lucrative call you've made all year. LEADS THE FIELD 10 DEALS COMPLETED SINCE THE CORONAVIRUS OUTBREAK Evolution Capital - maximising business value in the post pandemic world T: 020 3696 2810 E: [email protected] W: www.evolutioncapital.com London office: 48 Dover Street, London, W1S4FF Chichester office: The Granary, Oak Lane, Chichester, PO207FD Stuart Sykes, Managing Director, Sharp Business Systems UK, spoke to Michelle Ryder about the changes both in terms of technology and customer needs, he’s witnessed over the past ten years Step back in time Sykes first joined the print sector in 1989 which he says now feels like a lifetime ago! “I was fresh out of university and hungry to find a place on an upward trajectory where I could gain experience and grow,” he explained, adding: “The company I joined was a long-established print business and a listed PLC with ambitious growth plans. I was attracted to a fast-moving and high-growth environment and the print sector was just that.” Making coffee As a new graduate, his first print job was a junior position. “I joined the acquisition team as the most junior of juniors, starting from the very bottom. I was carrying bags and making coffee,” he said. At that time, spreadsheets had just been invented and were not part of a business ecosystem. “However,” Sykes continued: “I had discovered them at university and when I introduced them into the business they couldn’t believe it, I think they thought I was a genius. The now discontinued Lotus 123 was my stepping stone!” Ten years of change It’s fair to say that all vendors’ go-to-market strategy has dramatically changed from what it looked like a decade ago, but to what extent? Sykes says that in many respects the fundamentals of a go-tomarket strategy haven’t changed. “It’s all about providing great account management, an exceptional service and retaining customers. Anything outside of that is organic growth. But as the workplace gets more complex and portfolios widen, interactions must become more Stuart Sykes

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