PRINTITRESELLER.UK 37 Last month saw PaperCut host its 2023 Partner Summit, the company’s annual platform for outlining its channel-friendly print solutions and ongoing support for its partners PaperCut empowers the channel examples of global customer success stories. It put a specific spotlight on customers that are using PaperCut Hive, which offers serverless printing with the aim of making printing easy again. Hive enables users to print from any device to a single print queue and then securely release their print job using their mobile phone or the MFP/MFD’s touchscreen. The customer stories selected illustrated how PaperCut has collaborated with its channel partners and the print ecosystem to successfully resolve customers’ complex print problems using Hive; clearly, the mantras being reinforced here were ‘we’ve got your back’ and ‘our success is your success’. To aid what the company calls ‘frictionless-selling’, during the Partner Summit it announced a new self-service portal for its channel partners, that will arm them with sales and technical support they need to increase the pace at which they convert inquiries into sales. PaperCut also announced a new commercial program to simplify pricing, which it believes will empower its partners to unlock opportunities to become trusted advisors to their customers on cloud-based print management. So, what’s changed in the channel since last year’s Partner’s Summit? Steve Holmes, PaperCut’s EMEA Regional Director, said: “What we’ve increasingly heard over the last 12 months, is that organisations are looking to reduce print costs, simplify admin and eliminate on-site servers, and we’re working with the channel to help their customers achieve that.” Speaking more broadly about business demands, Holmes added: “Where print is concerned, customers still want solutions that are easy to use, secure, sustainable and that can accommodate hybrid working. Among the challenges we’re helping our partners crack, is keeping print frontof-mind among all the priorities that organisations face today, from the skills shortage to the energy crisis, supply chain issues, stringent ESG goals and market uncertainty.” Enthusiastic about opportunities Holmes is enthusiastic about the opportunities that 2023 holds for PaperCut and its channel partners. “Many businesses started the new year with a degree of trepidation. They know that the ripples of a tumultuous 2022 will probably be felt in the first quarter of 2023. Despite that, there’s a healthy appetite for PaperCut’s solutions from the channel, and our growing customer base shows that we’re addressing their needs for cloud-based print solutions that are easy to use, flexible, sustainable and secure, and that make a tangible difference to their print costs,” he said. “That’s why we’re excited about our 2023 Partner Summit and the opportunity it presented to engage with our highly valued channel partners. We’ll be supporting them from the outset with a range of sales tools and solutions. Working together as a team, we’ll ensure that 2023 is a successful year to remember,” he concluded. www.papercut.com New opportunities and new ambitions go hand-in-hand with the start of a New Year, which is why it’s an ideal time for companies to host sales kick-offs and partner events. But behind all the upbeat ‘let’s do this!’ razzmatazz, there’s no doubt that business in 2023 will be informed by the seismic global events and economic challenges that caused significant disruption last year. PaperCut is striking a balance between optimism and pragmatism for the year ahead. The 2023 Partner Summit was packed full of content tailored specifically for its authorised partners, resellers and OEMs. Attendees also heard about the steps that PaperCut has taken to help them simplify their customers’ print journey to the cloud. Reach for the cloud PaperCut anticipates that one in four customers plan to move to the cloud over the next 24 months, hence the Summit was focused on how its solutions inspire the channel to ‘reach for the cloud’. That’s more than just hollow rhetoric; a recent Gartner forecast anticipates that worldwide end-user spending on public cloud services is forecast to grow 20.7 per cent to total $591.8 billion in 2023. Those numbers are up from $490.3 billion in 2022, which is higher than the 18.8 per cent growth forecast for 2022. The takeaway here being, that, despite the economic challenges, PaperCut’s cloud-ready solutions present a tantalising opportunity for its channel partners; especially those active in the corporate, education and healthcare space, where the company already has a strong presence. Our success is your success To illustrate that point and further motivate its partners about the opportunities that come with its solutions, PaperCut shared recent EVENTS Steve Holmes
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