MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016 SUSTAINABILITY Why 2026 is the year where Sustainability Is Central to Channel Strategy in 2026 Nancy Powell, HP Sustainability Lead, UK&I and EMEA For much of the last decade, sustainability has sat alongside performance. It was acknowledged, but rarely the factor that changed the course of a deal once momentum built around technical and commercial decisions. In 2026, the point where technical decisions and sustainability expectations meet is showing up much earlier in conversations, particularly for the channel. Partners are not only helping customers express their sustainability ambitions. More often, they are being asked to validate those ambitions through the choices they recommend and the solutions they deliver. This has been building quietly for some time, with AI scaling quickly, infrastructure estates expanding, and energy use harder to gloss over. At the same time, customers are asking more direct questions about the choices being made on their behalf. They are less interested in broad commitments and more focused on how day-to-day decisions translate into impact. When sustainability starts influencing outcomes One of the clearest places this shift is visible is in procurement, where sustainability is no longer framed as something aspirational or future-facing. For resellers, that changes the tone of the discussion. Customers want to understand what refresh decisions mean over time, how infrastructure choices affect emissions, and what happens after deployment. Further, these questions are no longer confined to sustainability teams. They are becoming part of how value is assessed across the board... Read the full article on Technology Reseller here. 52% of UK IT leaders cite rising power costs as top data centre concern As rack densities rise from 8kW to 11kW, 51% prioritise cyber resilience and 54% rely on external partners, according to new Asanti research. New research from UK colocation data centre provider Asanti shows that AI adoption, resilience pressures and rising power costs are reshaping data centre strategies for UK organisations, with material implications for managed service providers (MSPs), cloud providers and infrastructure partners. In a survey of 100 senior IT decision makers, nearly half (48%) said AI adoption will have a large influence on their IT infrastructure strategy over the next three years, ahead of regulatory change and hybrid or multicloud capabilities. IT leaders report average rack densities of 8kW per rack today, rising to 11kW within 12 months, as AI-heavy workloads and high-density compute drive up power and cooling requirements. Rising power costs are already the top concern regarding current data centre environments, cited by 52% of respondents, ahead of maintaining uptime (48%). Over the next three years, rising energy costs (34%) and sustainability commitments (33%) sit alongside... Read the full article on Technology Reseller here. Canon Unveils Raman Analyser for Advanced Plastic Recycling in EMEA to promote the circular economy Canon have announced the EMEA launch of its groundbreaking Raman plastic analyser, the TR-A100. The innovative Raman plastic sorting equipment is available now, bringing advanced material identification technology to Europe. It significantly advances Canon’s commitment to a circular economy by maximising material recycling across the region. Effective plastic recycling requires high material purity, meaning materials like ABS and polypropylene (PP) must be accurately identified. However, conventional near-infrared spectroscopy has difficulty identifying black plastics, commonly found in electronics and automotive upholstery, due to their light-absorbing properties. This challenge has historically hindered efficient recycling processes; a critical bottleneck that Canon’s new technology directly addresses. The TR-A100 plastic analyser employs an advanced laser... Read the full article on Technology Reseller here. Nancy Powell
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