Managed.IT - issue 51

MANAGED.IT 29 Your Partner in Business Technology Unique 24/7 service portal where customers can request an engineer or order supplies Direct-tec are an independent provider of high quality innovative print and document centric solutions incorporating products from some of the world’s leading technological brands for businesses of all sizes. But what really makes us different is the exceptional level of account management combined with excellent and efficient customer service. Our mission is to consistantly provide our customers with cutting edge technology to directly impact on operational efficiency and costs. Contact us today to see how we can start to save you money and improve business efficiency. [email protected] Tel: 01959 568300 DATA MANAGEMENT it the scale and reach needed to address the larger base of mid- sized businesses and hit its sales targets. “We are looking to double our revenues in the next 18 months here in EMEA and Latin America, and all of that growth is going to be through our partners,” said Murphy. Higher standards Kate Tickner, Business Development and Marketing Director of Entity Group, a long-time partner of Informatica’s, believes the new pricing strategy will not only broaden the market for Informatica solutions, but also help to raise standards for end user businesses. “Correctly or not, the impression of Informatica was that it was purely for the enterprise, when in fact the technology is excellent whatever size business you are. This new price point will allow us to go into a much broader set of organisations that still have the same business problems – they still want a single view of the customer; they still want www.managedITmag.co.uk to make their operations efficient; they still want to comply with regulations; they still want to have secure data. “In the past, they probably would have had to take less sophisticated solutions and perhaps do a lot of custom work around them. Now, they can go straight to the leader in data management and say there is a good chance there’s something for my business that I can pay for on an annual basis.” She added: “The other great thing is that because it is now an annual licensing model, in terms of it being a subscription, we as a partner and Informatica as a technology provider have to make sure the solution works for customers and keeps delivering year after year, or else they won’t renew.” Tickner believes Informatica’s growth and expansion offers real opportunities both for end user businesses and for partners like Entity Group, which builds in advisory and management services to create whole solutions rather than just delivering a piece of software on its own. “The growth predicted in the broader data management market, which includes big data, analytics and hybrid cloud solutions, is exponential. And it is only going to get bigger as the volume of data grows. So we think there is huge opportunity,” she said. “Although the move is to cloud, for some years to come most organisations will be operating in a hybrid environment, which makes things even more complicated than they would have been before. Customers will need to have expertise in the product but also strategic thinking around things like data governance. They will also need proven experience in how to manage data projects. Those are the kinds of thing we offer, so we think it’s a great opportunity for a company like Entity Group.” www.informatica.com/gb www.entitygroup.com Kate Tickner