technologyreseller.co.uk 39 PREDICTIONS work done as safely as possible wherever they are – commuting, travelling or working from home – and to ensure all of their endpoints are secured with continual checks in place. Security leaders to step up protection against third-party risks In security, you always need to be thinking ahead about what might come down the pipeline. From SolarWinds in December 2020 to Colonial Pipeline and Kaseya in 2021, our industry has seen a distinct increase in supply chain attacks. CISOs and CSOs will need to make sure their vendors are secure. This includes looking at third parties related to the business and assessing how best to manage any risks. More public technology companies to have cybersecurity committees on boards One of the most impactful things we have done at Zoom this year is to institute a threeperson committee on our board dedicated to cybersecurity matters. Having security industry experience at this level is incredibly valuable, allowing us readily to address concerns and issues in industry shorthand. While this approach is still relatively new, it has been incredibly beneficial and I wish we had done it sooner. I’ve heard peers express strong interest in recreating this approach at their own companies, which leads me to expect this will be a priority for organisations in the new year. Security hiring boom set to continue We know that cybersecurity professionals are a hot commodity across industries, due to more available jobs than trained applicants. In fact, the U.S. Bureau of Labor Statistics has reported that employment for information security analysts is projected to grow by 33% from 2020-2030. At Zoom, we expect to continue to hire highly qualified security professionals throughout 2022. I believe we’ll see the cybersecurity talent pool grow as more professionals choose to enter the field due to increased demand and, in many cases, the ability to work from anywhere. Working Culture Christal Bemont, CEO, Talend Business leaders learn to treat data as an asset. The pandemic accelerated the need for businesses to transform digitally and use data to increase efficiency and remain competitive. Yet, according to our 2021 Data Health survey, 78% of executives have challenges making data-driven decisions and 60% don’t always trust the data they use. Treating data as an asset that can be measured, trusted and acted on will provide healthy data for businesses to make critical decisions that drive business outcomes. The Great Resignation will continue unless a Great Re-Evaluation takes place. Employees are looking for jobs that not only take care of them financially but also match their values and authentic selves. As employees re-evaluate their careers, companies will need to re-evaluate what working looks like to retain and attract talent. Benefits and perks will evolve with the new way of working and new employee priorities. Gone are the days when a simple health insurance and 401k package could be enough to entice prospective employees. Businesses need to pivot and re-evaluate what value a company can bring to its employees. Corporate culture will be lost if businesses don’t create real-life, shared experiences When employees are distributed and the corporate office is no longer at the centre, it becomes critical to create in-person shared experiences. Corporate culture thrives through shared experiences and, no matter how much our industry tries, technology isn’t going to replace human connection. Companies cannot rely completely on digital communications to replicate human connections, but instead must actively enable real-life connections, for example by extending in-person onboard sessions to a month or holding microregional events near where employees live. Shared in-person experiences must anchor and lead corporate planning rather than being an afterthought as, through them, come trust, bonding and empathy, all of which contribute to corporate culture. www.talend.com deliver knowledge and expertise on the best solutions and have their technology solutions provided to them as a service, rather than hosting and managing the technology themselves. This shift will allow the channel to generate revenue in a way that is new, flexible and beneficial for the industry as a whole. Service providers will move away from selling security solutions that are ‘reactive’, such as endpoint detection and response, and instead focus on selling preventative solutions, such a deep learning. A subset of AI, deep learning is currently being used in cybersecurity to predict and prevent attacks. It can deliver a sub-20 millisecond response time to stop a cyberattack, pre-execution, before it can take hold of an organisation’s network. With preventative technology and solutions such as deep learning entering the channel, service providers will be driven to consider whether they are truly presenting the best solution to their customers. Additionally, with the existence of solutions like deep learning, organisations will not have the need for large SOC teams, enabling them to redeploy employees and budgets to other parts of the organisation. Many security employees spend years at university learning their trade only to end up in a SOC team where they analyse alerts all day, many of which turn out to be false. Solutions like deep learning free time up to focus on other areas of their job. As a result, employees tend to stay longer with their company, helping to address the skills shortage we are currently witnessing within the cyber industry. New and more advanced security technology and solutions will always be introduced into the channel, rivalling products already on the market. Next year will see a shift in the demands of end users and customers; with ransomware and cyber-attacks continuing to grow, they will be looking towards genuinely preventative solutions. The channel market must be prepared to adapt to these demands and offer solutions that match their customers’ needs. Jason Lee, CISO, Zoom More companies to adopt the Zero Trust security model Conversations around protecting the hybrid workforce from risk will lead security professionals to adopt modern tools and technologies, like multi-factor authentication and the Zero Trust approach to security. I believe companies need these tools to make sure their employees can get continued... Jason Lee Christal Bemont
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