Dell sees red
Published May 2, 2008 at 2:28 pm · Filed under Fax / MFP
Bill Gates and Michael Dell have joined Bono in the fight against Aids by launching (PRODUCT) RED-branded PCs with a special version of Windows Vista Ultimate and a (PRODUCT) RED laser printer. Dell and Microsoft will contribute between $50 and $80 to the Global Fund for every RED PC sold and $5 (Dell only) for every RED printer.
According to Bono, co-founder of (RED), an $80 contribution will pay for more than 6 months of life-saving antiretroviral treatment for an individual living with AIDS in Africa. Since it was established in 2006, the (RED) brand has raised more than $57 million for projects in Rwanda, Swaziland and Ghana through the sale of goods from partners such as American Express, Apple, Converse, Gap, Emporio Armani, Motorola and Hallmark.
